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The 70s House

John Wiley & Sons

by David Heathcote

February 2006

Often associated in the public's imagination with the excesses of Punk and Glam, the 70s was, in fact, an important watershed for interior domestic design. It marked an essential transition from the Modernist-dominated design culture of the 60s to an era in which style and the individualistic ethos of fashion design became the guiding principles. It can perhaps best be characterised by the idiosyncratic and inventive designs of Vernon Panton and Ettore Sottsass.

In his book, David Heathcote provides a new and fundamentally positive interpretation of the period. He explains how the decade brought forward a plethora of highly diverse styles -- Brutalism, Ad Hocism, Eco/Craft Design, Revivalism/Reclaimism and Postmodernism. With the interest in all things futuristic being as much a part of the period as the Victorian Revival and the self-sufficiency/craft craze. Organised by individual style, this book, with its combination of newly commissioned photography and archive images, will be an essential text and visual resource for anyone interested in the 70s. - Wiley