Laureate Study Abroad Scholarship Competition

 

ASID and Laureate International Universities are pleased to announce the four winners of the Magazine Café Design Competition, which asked students to create a design concept for a new type of café that offers a reading experience integrated with the services of a café. Congratulations to the winner: Emily Teixeira, Student ASID, from Sacramento State University. We also congratulate the three recipients of honorable mention: Tatiana Ukhvatkina, Megan Francis and Casey Jones. Two scholarships will provide full tuition to NABA summer programs in Milan and the other two scholarships will provide full tuition to the Summer Exploratory Program at the NewSchool of Architecture and Design in San Diego. 

MEET THE WINNERS


Winner, Emily Teixeira, Student ASID, Sacramento State University
View Emily’s project

Emily is a senior at Sacramento State University’s CIDA Accredited Interior Architecture program with comprehensive instruction in rendering, design development and professional presentation.  In addition to her design background, Emily serves as the Publicity officer for PR.INT.S (Professional Interior Design Students) club on the CSUS campus.  Her responsibilities as an officer include encouraging student involvement in local firms, announcing upcoming design events and responding to student’s questions.

Emily is interested in advancing her design experience through education by working towards achieving the LEED Green Associate credential and pursuing the CCIDC Design Certification. If she’s not focusing on a design project Emily can be found interning for local design firms.  

“Emily’s concept is compelling, exciting and extremely well written. Great use of space, and the materials selected were thoughtful and logical. Feels open but intimate, inviting and cool. I want to go here and bring my dogs!” – Melissa Moseley, ASID, CID, LEED AP

“The representation of the interior space is very complete and demonstrates a quite mature control of digital rendering techniques.” – Luca Poncellini, Ph.D.

Honorable Mention, Tatiana Ukhvatkina, Student ASID, UCLA Extension 
View Tatiana’s project

“Very dynamic and the origami element is very creative. Beautiful renderings, feel flooded with light and air. Tatiana’s material application is appropriate, cool, exciting and supports the overall concept. Great experiences offered all in one environment.” – Melissa Moseley, ASID, CID, LEED AP

“Clear concept, the design is very coherent. The interior space is well represented and visualized in a complete way.” – Luca Poncellini, Ph.D.
 

Honorable Mention, Megan Francis, Student ASID, Cuesta College
View Megan’s project

“Well written and the hand-drawn perspective supports the organic feel the concept describes. Great use of different seating and the placement of the magazine wall draws you into the space. Coffee in the round!” – Melissa Moseley, ASID, CID, LEED AP

“Layout plan and hand-drawn sketch provide useful suggestions for the comprehension of the interior design.” – Luca Poncellini, Ph.D.

 

Honorable Mention, Casey Jones, Student ASID, University of California at Santa Barbara
View Casey’s project

“Interesting concepts with breaking down exterior/interior elements. Could be a big success in a California climate.” – Melissa Moseley, ASID, CID, LEED AP

“Concept is based on an interesting and pleasant idea for the reading/relaxing area on the ground floor. Drawings and visualizations are complete, they provide a full representation of the project and the idea of space.” Luca Poncellini, Ph.D.

 

MEET THE JUDGES

Melissa Moseley, ASID, CID, LEED AP

Melissa Moseley is an award-winning interior designer, budding yogi, mother of dogs, and lover of cheeseburgers. She has lived all over the United States and abroad, now claiming Richmond, Va., as her home. Moseley, an associate at KSA Interiors, works on exciting projects for corporate and healthcare clients, making sure cubicles are the right size and clinic waiting rooms have proper signage. She is passionate about working with design students and feels fortunate to be the ASID professional liaison to the Virginia Commonwealth University ASID Student Chapter as well as serving on the ASID National Student Advisory Council. Seeing students evolve into designers, and being a (small) part of that, is a thrill for her.

 

Luca Poncellini, Ph.D.

Luca Poncellini is an architect and designer based in Milan, Italy. He is a former member of Cliostraat architecture office in Torino and Brigata Tognazzi, and founding member of Zeronitriti webdesign studio. In addition, he is course leader of the master’s degree program in Interior Design at NABA (Nuova Accademia di Belle Arti) in Milan. As architect and designer, he was invited to take part at Venice Biennale in 2003 and 2008, and at Beijing Biennale in 2004. He has exhibited works in Italy, Switzerland ("Counterpositions," Zurich, 2007), United States ("The Good Life Design," New York, 2007). He was co-curator of retrospective exhibition "Laszlo Hudec" in Shanghai in 2008. Poncellini has been a guest lecturer in Italy, Thailand (Rangsit University, Bangkok, 2002), Hungary, Croatia, China (Tongji University, Shanghai, 2006 and 2008; Tsinghua University, Beijing, 2013), Netherlands (Architecture Academy, Amsterdam, 2006), Turkey (Docomomo, Ankara - Istanbul, 2007), Russia (Moscow, Ekaterinburg, Kazan, 2010), Switzerland (ETH Zurich, 2012), United States (Parsons The New School for Design, New York, 2011). He holds a Ph.D. in history of architecture and town planning.

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MAGAZINE CAFÉ

Design a concept for a new type of café that offers a reading experience integrated with the services of a café. The space should celebrate magazines in all forms — print and digital versions. The Magazine Café can be divided into different spaces, such as small, intimate spots to encourage quiet reading as well as open spaces for multipurpose uses, conversations and events. In addition to being a retail store for magazines, the Magazine Café should be designed to be a meeting spot for anyone interested in reading about and discussing current events and trends.

When conceiving your design, consider the following key questions: How has the reading experience evolved? How is the act of reading connected to our physical world (e.g., sitting in an armchair, reading an e-book, lying down, flicking through magazine pages, drinking coffee)? Which of these conditions should be accommodated in a café? How does creating a reading experience in a shop affect our desire to read somewhere else and how is it connected to digital and mobile devices?

Scholarship Entry Guidelines

  • Complete the entry form — there is no entry fee required for this competition.
  • Post your design solution on one 11 x 17-inch board (PDF format, one board per entry), including:
    • Floor plan (to scale)
    • Other drawings or diagrams to convey design intent (reflected ceiling plan, vignettes, etc.)
    • Rendering (computer generated or hand drawn)
  • Write a 300-word concept statement to explain your design and how it ties to the theme.
  • Submit your entry form via email to emergingleaders@asid.org.

Four Scholarships Awarded

​All winners will are responsible for paying transportation, room, board and personal expenses as this is a "tuition only" award.