Managing Creative People

book cover image

by Gordon Torr

June 2008

This book sets out to address the black hole that surrounds the management of creative people, debunking many myths of creativity, and outlining a revolutionary approach to the pressing issue of creative productivity in the contemporary creative sector company.

A handbook of tools, techniques, methods and practical ideas whose USP is a framework for thinking about efficient creative management – how to extract value from creative time.  Gordon Torr presents a logical argument that puts in place the building blocks of the author’s knowledge and experience towards the final architecture.