A new fiscal year, CEO and board leadership. A new strategic plan
for the future. With renewed momentum, the Society is poised to
support the post-recession revival of our industry, to invigorate
our profession and propel our practice into ever more meaningful
realms of possibility.
We are the core and voice of the design community … a force for
innovation … a champion of how interior design enhances the human
The Society's leadership has put interior design at the forefront
of important trends like sustainable design and has informed
legislation such as the Americans with Disabilities Act —
underscoring the positive impact of design in our homes, offices
and public spaces.
Through advocacy, research, partnerships and accreditation
programs, we support your mission to create spaces where people
live more fully, work more productively, learn better and heal
We are designers, industry representatives, educators and
students who believe in the power of interior design to improve
the human experience. We are committed to creating engaging and
functional spaces that meet client needs while protecting the
health and safety of people in interior environments. And we are
committed to encouraging others to do the same.
Through ASID, we are able to connect at a very genuine level.
That connection gives rise to collaboration. And through our
collaboration, we elevate design.
The ASID Professional Network
Together, 48 chapters form the ASID national network. Chapters
are a vital component of ASID membership, providing fellowship and
delivering programs and services. ASID chapters offer a place for
designers, students and Industry Partners to network, build
relationships, engage in educational programs and activities, and
further their professional development.
In 2012, we engaged in many new initiatives aimed at improving
connectivity among members, giving you better business tools,
increasing leadership training for our chapters, and communicating
clearer, more consistent messaging on the impact of interior
design on the human experience.
Through programs like GO PRO and RealWorld DesignWeek, and by
recruiting talented members from our chapters to serve on national
councils, the Society never stops nurturing a dynamic exchange of
We're focused on guiding change and innovation to maximize our
members' potential and the potential of interior design.
ASID is a leading voice in the conversation about how the
interiors that we spend 90 percent of our time in can be
human-centered, supportive to our productivity and restorative in
times of stress.
In our 2012 State of the Industry report, we opened with the
assertion that interior design can, and does, help address a wide
range of social, economic and health issues confronting our
nation. The ASID Foundation is a leading force in research and
education on these topics.
From our mid-1990s study on acoustics and office productivity to
our current support of research on how design affects human
behavior, we have worked to back up the important design work you
do with our research. In fact, ASID is the only professional
organization that maintains a regular program of research and
knowledge development on interior design practices and issues.
Preparing you to excel in an evolving profession and a global
With the economy in recovery mode and our industry on the rebound, we
are working to generate knowledge, deliver new professional development
opportunities and establish exciting partnerships that will prepare our
members for success in a global marketplace. Programs—like GO PRO, for
emerging professionals, and the Society's numerous leadership
opportunities—prove that no matter where our members stand in their
careers, the experience of connecting with other designers and sharing
knowledge lifts up everyone, emerging professionals and established
New in 2012: ASID introduced the Associate membership category.
Associate members are interior designers who have been practicing
interior design for at least six years and have a degree in a subject
other than interior design.
The ASID Industry Partners program connects us with the interior
furnishings industry. Both interior designers and industry
representatives share mutual concerns, common goals and financial
interdependence. Together, we work to improve products and services,
business practices, design education and intercommunication.
Our Industry Partners' participation in and support of research,
educational programs and other activities is helping advance the
practice of interior design. The more we collaborate with Industry
Partners, the more we promote the value of interior design.
Owner, Determined by Design LLC
ASID member since 2008
Former Student Representative to the Board for the Pennsylvania East
Member of Emerging Professionals Advisory Council
"Starting my own business. My end-of-the-year goal is to pursue clients
in the multifamily and hospitality markets."
"… given me so many great experiences. Access to other design
professionals. Things that would never have happened anywhere else."
"Within months of becoming a member, I was at CLC and met Deborah
Forrest [FASID] a major force in hospitality design—exactly what I was
aspiring to do! I parked myself outside sessions where she was
presenting in order to meet her and we connected. Now we have a very
authentic, relaxed relationship and she's been an important mentor to
ASID is really good at:
"Reaching out to people who are talented—who have that spark—and getting
those people involved. They instilled in me a real desire to pay it
forward, encourage others and make sure they get the same chance I got."
Words of wisdom:
"Good design is about people. When you put people first, like ASID does,
then good design follows."
Matthew J. DeGeeter, ASID, LEED AP ID+C
Interior Designer at Perkins+Will
Former Student Representative to the Board for the Indiana chapter
ASID Member since 2003
Director At Large on the ASID National Board of Directors
"… put my career on a fast trajectory—I never would have imagined that
it would happen at this pace. Essentially, it changed my career so that
I wasn't just working a lot and going home, but doing things that really
make a difference."
Making a difference:
"When I was chair of the Emerging Professionals Advisory Council, we
came up with the idea for GO PRO. Seeing how the event has grown so
quickly in two years, seeing all those people put in the extra
effort—it's very inspiring. And the reciprocal effect, there's a great
vibe. It's amazing to create that moment that makes a person want to be
a member for life."
Why he'll be a member for life:
"The professional development. Developing new skill sets that aren't
part of my everyday work. The learning opportunities. The leadership
Words of wisdom:
"Whatever you put in, you get back tenfold."
Rosalyn (Roz) Cama, FASID, EDAC
2012 ASID Designer of Distinction
President and Principal, CAMA Inc.
Chair of the Board for The Center for Health Design
Past National President of ASID
Member since 1975
"Now that I am in a position of thought leadership, the stakes are
higher than they have ever been in my career. I'm focusing on how I can
I leverage the knowledge I have gained to be a catalyst for
transformation in our profession."
"… been my community for my whole career. Connected me, as a novice, to
sage mentors. Prepared me to be a part of discussions bigger than I
could have ever imagined. Pulled me into a position of thought
leadership, and taught me that the generosity of volunteerism has its
Making an impact:
"There's no question ASID has helped me have an impact on the design of
healing environments. The ASID Foundation is currently funding a gap
analysis of the research in the field of interior design. It is with
this analysis that we will be able to spark the conversation about how
interiors can be human-centered, restorative at the appropriate
stressful moments and supportive in the most productive moments."
Words of wisdom:
"We do relatively nothing alone."
Promoting the value of good design—and good designers.
Our new website [link to site]—launching in the winter of 2012 –
2013—makes it easier for members to get the information you need,
showcase your talent and develop vitalcontacts. It serves as a powerful
marketing tool that not only promotes the value of good design but also
directly connects potential customers to our members.
Look for these new features:
MyASID and Member Profile (formerly the ASID Designer Referral
Service) tools that make connecting easier
"Latest News" and "Social Buzz" sections that provide interactive
clearinghouses of information
Designers Near You, which highlights a group of designers beyond a
user's active search
The Design Gallery, a place for Emerging Professionals to showcase
In June, ASID@NeoCon
featured forums on ADA compliance and reinventing yourself for hard
times, tours, keynotes and a roster of fantastic speakers. We also
enjoyed the largest amount of booth traffic we've ever had—and raised
more than $2,000 plus 200 pairs of shoes to donate to Samaritan's Feet.
In September, GO PRO:
Empowering Emerging Professionals Now brought more than 100
up-and-coming designers to New York City for two days of incredible
opportunities, professional development and networking. With
significant sponsorship from companies like The Vinyl Institute, we
were able to engage designers from 17 states across the country. About GO PRO>>>
RealWorld DesignWeek has nearly doubled in size in the
past five years. The program, which took place November 4 – 10, paired
617 student members with practicing design professionals for more than
1,300 shadow day events. Since 2008, RWDW has successfully paired more
than 3,000 student and professional members and has created more than
4,600 shadow day events. About RWDW>>>
Building excitement and awareness about interior design.
Our inaugural State of the Industry report, presented in September at
the National Press Club in Washington, D.C., told the nation more about
who interior designers in the U.S. are and our place in and impact on
Findings showed that while other sectors of the building industry are
continuing to struggle, interior design has been experiencing a
post-recession rebound. Significantly, the report showed that designers
are specifying more than $46 billion worth of products and services a
More on the State of the Industry
Working for you.
In 2012, ASID extended or maintained all interior design laws in the
United States, which included defending the Certified Interior Designer
law in Virginia that was under threat of elimination. We also hosted the
annual Legislative Symposium in Atlanta.
We will continue to work toward achieving the enactment of legislation
Allows interior designers to bid on state and federal interior
Allows interior designers to seal and sign documents for permitting
Ensures that interior designers will benefit from reciprocity
Advancing the profession.
The ASID Foundation advances the interior design profession by drawing
upon its resources to promote meaningful collaboration and research,
award scholarships and fund projects that broaden the value of interior
The research and education that we support expands the baseline of
knowledge about how interior design affects behavior; and by
disseminating that knowledge and encouraging innovation, we benefit the
health, safety and welfare of the public.
The ASID Foundation is working to increase its assets to $4 million by
ASID's 40th anniversary in 2015. Your support will allow the ASID
Foundation to continue to fund projects that demonstrate the value of
design, provide scholarships to the profession's rising stars and
support programs that help grow designers' skills and businesses.
Evidence-based design research is a powerful tool available to
residential designers. In commercial design, integrating research into
the process is standard. Restaurant designers know which colors to use
to stimulate appetite; educational designers understand how different
types of lighting affect learning. Residential designers can incorporate
this same type of information in their design of a client's home.
In 2012, the ASID Foundation awarded $35,000 in scholarships. The
Foundation was thrilled to recognize eight individuals for their talent
and contribution to the interior design profession, granting awards to
students, educators and practicing professionals. The scholarship and
awards program, which has no application fee, has been a part of the
ASID Foundation since its founding in 1975.
The ASID Foundation was proud to award $115,000 this year for research
projects focusing on applied research in interior design and human
behavior and well-being to the Center for Health Design, Drexel
University and Texas Tech University. The Foundation chose these
recipients from more than 50 proposals from interior designers,
scientists and educators for projects focusing on how interior design
improves human behavior.
In 2011, The ASID Foundation awarded $100,000 to the Materials Research
Collaborative, a two-year project of the Healthy Building Network. A
central element of the partnership between HBN and BuildingGreen, the
Materials Research Collaborative operates with the purpose of enabling
the interior design community to more proactively participate in
reducing the use of building products that are hazardous to human health
while stimulating market demand for healthier building products. The
ASID Foundation grant helped fund the recent launch of the Health
Product Declaration (HPD) which facilitates transparency in the building
material industry to support the selection of healthy building products.
The Society offers more than 25 research reports, white papers and
market studies covering a broad spectrum of topics including employee
productivity, privacy, sustainable design, lighting and daylighting,
design for aging, home safety, home healthcare delivery, and design and
Congratulations to our 2012 ASID Design Award winners!
ASID Designer of Distinction Rosalyn Cama, FASID, EDAC, president and principal of
ASID Nancy Vincent McClelland Merit Award Kerrie
Kelly, ASID, CAPS
ASID Billings Report Shows Improvement Across Sections and Regions
American Society of Interior Designers to Style 200 Pairs of TOMS
Shoes for Chicago Charity Event
(Interiors & Sources)
American Society of Interior Designs Host Inaugural State of the
ASID's 2012 Annual Report Provides In-Depth Look at U.S. Interior
(Home Accents Today)
ASID Announces Partnership with Dwell Media
Interior Design Industry on the Rebound, According to ASID
(Editor at Large)
ASID Foundation Awards $115,000 in Scholarships
A new and dynamic partnership with Dwell Media will provide year-round
opportunities for ASID designers to showcase their work through Dwell's
print and online platforms as well as in person at national events like
Dwell on Design and Dwell Home Tours.
The 1% program of Public Architecture
This innovative program connects design firms with nonprofit
organizations in need of design assistance and asks designers to commit
1 percent of their time to pro bono service. Through our official
partnership with the 1%, we aim to recognize this work while also making
it easy for any member who wants to get involved in pro bono projects to
ASID joined forces with Interior Designers of Canada (IDC) and
International Interior Design Association (IIDA) to create the
centralized and formalized Interior Design Continuing Education Council
(IDCEC) in 2011, and ASID is continuing its commitment to education
accreditation. Through IDCEC we aim to streamline the accreditation
process for both course takers and providers, and to elevate the quality
of continuing education within the industry.
A focus on leadership development is a cornerstone of ASID. In 2013, we
are developing an expanded leadership initiative to engage talent and
offer a comprehensive program for ASID leaders from local chapters
through the national board. The first step in this direction will be the
co-location of our annual Chapter Leadership Conference and Celebration
awards ceremony with Dwell on Design, June 21 – 23, 2013, in Los
Angeles. This effort will enhance the Society's leadership training and
prepare our leaders to guide change and lead innovation for the
profession and for the future.