Welcome to The ASID Brand Story. ASID members, volunteers and staff worked hard over the past year to fulfill a commitment to invest time and energy in building, and supporting, a strong brand. ASID approached the process methodically, undertaking a step-by-step process that enabled us to identify and confirm the traits that describe the essence of ASID, and what we want our audiences to feel pride in, or know about us.

Along with ensuring the backbone of any brand, our messaging platform is our guide for all communication and action moving forward. ASID will also be introducing deliberate design elements that convey the strength, leadership and passion of the organization and our members.

The website will make a full brand transition later this year, with not only a new look and feel that reflects who we are as an organization, but also with greatly improved functionality and user-friendly features.

	VIDEO 1:  The ASID Brand Story Part 1: What Have You Done for Me Lately? See what happened about a year ago when ASID took a really good, hard look at the brand. The first step in a successful process to make sure the ASID brand is strong and impactful, an important and valuable member benefit.
	VIDEO 2:  The ASID Brand Story Part 2: Let's Get Started! See the step-by-step plan and methodical approach ASID undertook to help identify and communicate the essence of ASID.
	VIDEO 3:  The ASID Brand Story Part 3: The Results! See how deliberate brand messaging and design elements were chosen to convey what we want our members to feel pride in or know about ASID, and how ASID can continue to be impactful and influential on behalf of the interior design community. Also check out the ASID Brand Guide. A clear, easy-to-use manual to aid in clear communication and support brand consistency.