Stephen Nobel; Principal, NOBELINKS
Saturday, 2 – 3:30 p.m. | CEU: 0.1 [G #6559 2.3]
Luxury, like beauty, is in the eye of the beholder. "Luxury" and "the luxury market" are nebulous concepts that cannot be defined in objective, quantifiable terms. Are you looking to "follow the money" and understand the size, attitudes, and behavior of "the affluent market?" Participants will find new and innovative insights into marketing methods that are creatively employed by luxury marketers around the world. Nobel tailors these strategies for the interior designer to represent the value of interior design to the luxury-minded consumer and potential client.