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New Orleans
INTERIORS 08 will offer a full track of experiential educational offerings that will take you out and about in New Orleans. Exciting hands-on sessions will explore various neighborhoods and immerse you in all that New Orleans has to offer.
Sponsored by Design Manager
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Business Planning for Young Designers
Kevin Foster O'Donnell; Creative Director, Schorleaf, Inc.
Friday, 2 - 3:30 p.m. | CEU: 0.1 [W #6557]
It's reasonable to say that the reasons most designers have for entering the profession have little to do with the skills and knowledge needed to operate a practice. What many young designers discover when opening a business is the common disconnect between those characteristics that make a great designer and those that make a great business person. What if the obsession that drives most designers could be harnessed to craft a compelling and successful business model? Knowing yourself well is the best way to determine what clients make the best fit. Understanding your company brand allows you to identify good clients. How many times have you submitted proposals for potential work where the client decides if the fit is right? This session turns the table on that kind of thinking and presents a strategy for identifying the characteristics that will help young designers identify and target the perfect clients and secure that work.
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