Libby Bender; VP and Creative Director, Littlefield
Saturday, 10:30 a.m. – Noon | CEU: 0.1 [W #6573 8.2]
Working well with designers is one of the most important keys to building a successful brand. Why? Designers are visual, tactile and busy every moment they’re awake; your challenge is to get (and keep) their attention. And then to entice them to embrace your brand over all others. Customers trust their designers. Designers form alliances with brands they trust. Brands that recognize the importance of all the players have a distinct advantage over everyone else. With more than 5,000 marketing messages a day screaming for our attention, consumers are relying more on the gatekeepers and influencers that direct them to their preferred brands. In this informative, interactive, entertaining and engaging session, find out what designers tell us they’re looking for from their brands, what their clients want, and how you can most send them your most effective messages and navigate the rapidly-changing communications landscape to build your brand.