Richard Gilman, CPA, CITP; Partner, Virchow Krause and Company
Saturday, 4 – 5 p.m. | CEU: 0.1 [W #6558 4.1]
Session Handouts (PDF)
Today’s small- and medium-sized businesses see a need for automating front-office sales and customer relationship management tools to back-office accounting and financial systems. The most recent trend for meeting this need within customer-centric organizations is front-to-back-office integration. The goal of integration is to provide a complete view of all customer interactions to make more insightful business decisions.