Mary Furlong; President, Mary Furlong and Associates
Friday, 2 – 3:30 p.m. | CEU: 0.1 [G #6593 2.1]
Boomers make up 25% of the population, own 77% of the country's financial assets and are looking at greater discretionary income as they go about retiring the word "retire." They are now marching well into middle age and their marketplace desires are morphing. They will invest in products and services that speak to deeper values and are stylish beyond mere utility. Learn to crack the marketing code with practical, profit-oriented business advice.