ASID

New Orleans

INTERIORS 08 will offer a full track of experiential educational offerings that will take you out and about in New Orleans. Exciting hands-on sessions will explore various neighborhoods and immerse you in all that New Orleans has to offer.


Libby Bender

Vice President & Creative Director, Littlefield

Libby joined Littlefield, a Tulsa-based brand development firm, in 1997 as Vice President and Director of Brand Planning. Today she uses her vast experience in consumer insight to guide all the work the agency produces as Creative Director. Her motto: move the client’s target audience and you move their bottom line.

Littlefield’s clients agree. The list of brands Libby has helped grow is almost as long as her iTunes list, which is now eating up over 35 GB of her hard drive space.

And while the dozens of advertising and design awards Littlefield has garnered under Libby’s leadership recognize the quality of the agency’s work, the numbers that really count are those that measure a brand’s success.

Libby brought a breadth of client-side experience to Littlefield. In past lives, she was VP and Marketing Director for two financial institutions and a satellite entertainment company. She graduated from The University of Tulsa with a B.A. in Communications. She says you don’t need to know the year.

Besides iTunes and advertising, Libby’s other addictions include photography, technology, Halloween and exploring all kinds of places she’s never been.

Sessions:

Designers as Gatekeepers: How to Work With Them so They’ll Work for You
Saturday, 10:30 a.m. – Noon