ASID and IIDA Boards of Directors Meet

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Organizations Define Opportunities to Advance Design

WASHINGTON, D.C. (April 5, 2013) | The American Society of Interior Designers (ASID) and the International Interior Design Association (IIDA) today announced a recent joint meeting with their Boards of Directors. Also in attendance were Randy Fiser, ASID EVP/CEO; Thom Banks, ASID COO; Cheryl Durst, IIDA EVP/CEO; and Dennis Krause, IIDA Senior VP.

During the three day meeting, held March 7 – 9, hosted by Interface, the group discussed the future of the design profession and began the conversation to create a shared vision of that future.

“This meeting provided a platform for ASID and IIDA to engage in a thought-provoking session to envision what it means to be an interior designer and how we can advance the profession,” said Fiser. “It was clear that the status quo for membership organizations is no longer acceptable. As we move toward a new generation of design, we will bring greater public awareness of the profession and increased value to our members.”

“It is time to create an innovative shared vision of the future that supports and reinforces the relevance and value of design in a global marketplace,” said Durst. “It is the goal of IIDA and ASID to move the interior design profession forward. Collaborative meetings such as this, and joint initiatives, like a defined research agenda, that focus on advancing the profession allow us to maximize our strengths and leverage the tremendous combined power of both organizations."

Both the ASID and IIDA Boards of Directors expressed confidence in the future of their collaborative endeavors and the positive impact it will have on the interior design industry and design professionals.


The American Society of Interior Designers (ASID) is a community of people—designers, industry representatives, educators and students—committed to interior design. Through education, knowledge sharing, advocacy, community building and outreach, the Society strives to advance the interior design profession and, in the process, to demonstrate and celebrate the power of design to positively change people’s lives. Its more than 30,000 members engage in a variety of professional programs and activities through a network of 48 chapters throughout the United States and Canada. Learn more at


The International Interior Design Association (IIDA) is a professional networking and educational association with more than 13,000 Members practicing worldwide in more than 50 countries. IIDA is committed to enhancing the quality of life through excellence in interior design and advancing interior design through knowledge, value and community. IIDA advocates for interior design excellence; nurtures a global interior design community; maintains high educational standards; and supports its Members and the Profession with visionary leadership.

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Press Contact ASID:
Autumn Conrad |

Press Contact IIDA:                                    
Christa Payton |