ASID Announces Key Additions to Its Senior Team, Including New Hires in Communications, Engagement and Market Research

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Washington, D.C. (Sept. 24, 2013) | The American Society of Interior Designers today announced three appointments to its senior team. Kevin Mulvaney joins ASID as vice president for strategic marketing and communications; Matthew DeGeeter is the new director of engagement; and Andy Whittaker serves as director of market research.

ASID is proud to welcome these talented individuals to its national headquarters in Washington where their dedication and expertise will help drive the Society’s mission and vision—serving as a resource and advocate for the interior design industry, a force for innovation and a champion for harnessing the power of interior design to enhance the human experience.

Whittaker joined ASID in July and the appointments of DeGeeter and Mulvaney were effective Sept. 9 and Sept. 23, respectively.

“The addition of Kevin, Matt and Andy to our team marks the launch of ASID 2.0, ” said Randy W. Fiser, ASID executive vice president and CEO. “These dynamic leaders will help elevate ASID to the next level, driving the organization and the interior design profession into the future and responding to the changing needs of the industry. Each of them has a proven track record of being forward thinking with a passion for delivering value to members each and every day.”

Kevin Mulvaney, Vice President for Strategic Marketing and Communications

Mulvaney heads communications and marketing operations at ASID, a pivotal role charged with developing the organization’s message, content and brand strategy. He serves as chief spokesperson and ambassador, developing relationships with the media to spread awareness of ASID, and oversees a dynamic team that executes the organization’s events, media relations and editorial activities, including its website, social media, newsletters and ASID ICON magazine. He is also responsible for business marketing and strategic direction for advertising and promotion initiatives.

Most recently, Mulvaney was vice president of marketing and communications at the Vinyl Institute, where he worked with institute members, trade groups, manufacturers and the design community to promote the responsible manufacture and use of PVC and vinyl products. He led VI outreach and promotional programs to educate users on diverse applications and he implemented branding and communications strategies to reframe the discussion on complex material issues. Previously, he served as director of advancement for the American Institute of Architecture Students working with industry partners to fund innovative leadership and service programs and communicate the value of design education.

A consummate professional and respected leader and strategic communicator, Mulvaney has been a partner of ASID through its Emerging Professional programs and Chapter Leadership Conferences. He has also participated in Greenbuild, NeoCon, the Design Futures Summit and many other design industry events.

Matthew DeGeeter, Director of Engagement

DeGeeter focuses on engagement, recruitment and service. He ensures that ASID represents the interests of interior designers and the interior design community, and provides members at all stages of their careers—from students to principals—with tangible value for their membership. The scope of member programs includes leadership training, concentrated and high-value networking, sharing of best practices, meaningful community service initiatives and limited-access experiences.

A LEED-certified interior designer, DeGeeter has held leadership roles with ASID for three years, serving first as chair of the Emerging Professional Advisory Council and most recently, as director-at-large of the Board of Directors. Before joining the staff of ASID, he was an interior designer at Perkins+Will for five years, concentrating primarily on healthcare projects.

Andrew Whittaker, Director of Market Research

Leading knowledge generation and research initiatives, Whittaker brings data to life providing ASID with evidence-based surveys, trends, white papers and studies revealing trends and developments in the interior design industry. He examines the supply and demand elements that make up the business of design and produces the annual “State of the Industry” report. Skilled in research design and implementation, he uses a range of quantitative, qualitative and analytical tools and methodologies to make his assessments. His findings will shape industry discussions, help develop and guide business strategies and ROI for interior designers, and yield actionable insights that will enable ASID to better serve its members.

Whittaker held similar roles at Living Social, AARP and Destination DC and has also performed market research and analyzed member insights at the Society for Human Resource Management.

These key appointments will complement the leadership team at ASID and play an instrumental role in executing its three-year strategic plan — a blueprint for the organization’s future that focuses on creating new business and design opportunities for members.


About ASID

The American Society of Interior Designers (ASID) is a community of people — designers, industry representatives, educators and students — committed to interior design. Through education, knowledge sharing, advocacy, community building and outreach, the Society strives to advance the interior design profession and, in the process, to demonstrate and celebrate the power of design to positively change people's lives. Its more than 30,000 members engage in a variety of professional programs and activities through a network of 48 chapters throughout the United States and Canada.