ASID to Educate, Engage and Inform at NeoCon 2014: Emphasizes the effect of workplace initiatives on productivity, engagement and retention

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Washington, D.C. (June 6, 2014) – As thought leader and insight provider to the design industry, the American Society of Interior Designers (ASID) has compiled once again multiple opportunities to educate, engage and inform NeoCon attendees about the latest in workplace design trends and practices. This is the Society’s second year partnering with NeoCon, the world’s largest tradeshow and conference dedicated to the commercial design industry, for its June 9–11 event in Chicago.

Key ASID events not to be missed include:

  • ASID Interior Design 2014 Outlook and State of the Industry report release — Monday, June 9
  • ASID + Allermuir Reception — Monday, June 9
  • Keynote Speaker Scott Barry Kaufman — Tuesday, June 10
  • The Future of Workplace and Wellness panel discussion with ASID National President, Rachelle Schoessler Lynn, FASID, CID, LEED Fellow — Tuesday, June 10
  • CannonDesign Workplace Design Tour — Tuesday, June 10
  • ASID Career Exchange and Portfolio Review — Wednesday, June 11

Be sure to visit the ASID booth (7-3012) to engage with national ASID leaders, learn about new and ongoing ASID research, and share your insights on workplace design at the ASID Archives Experience.

Please see the complete schedule below for detailed descriptions, times and locations of all ASID events at NeoCon.


ASID Industry Outlook Report Announcement
ASID Booth, 7-3012
10:30 – 11:30 a.m.
As we approach the midpoint of 2014, the economic forecast for the design industry remains positive. Unemployment is down, housing starts are up and consumers and developers are spending more on renovation and commercial development. Join Randy Fiser, executive vice president and CEO of ASID, as he discusses the state of the industry as well as the opportunities and challenges that lie ahead.

ASID Illinois Chapter Annual NeoCon Luncheon (members only)
GE Monogram Showroom, Suite 124
11:30 a.m. – 1:30 p.m.
The ASID Illinois Chapter welcomes all ASID members to enjoy a complimentary lunch in the new GE Monogram Design Center. Meet with ASID national and local leaders and interact with designers from across the country.

Allermuir + ASID Reception
Allermuir Showroom, Suite 3-123
4:30 – 7 p.m.
Celebrate the opening night of NeoCon with a special reception in the Allermuir Showroom. Unwind over refreshments and connect with leaders from both organizations.

Monday Educational Sessions

Transitioning Color Trends for Contract
11 a.m. – Noon
Leatrice Eiseman, ASID, IDSA, FGI, CMG, executive director of the Pantone Color Institute; director, Eiseman Center for Color Information and Training; consultant; forecaster and author
Sustainable, Small and Spectacular – Highlights from the U.S. Department of Energy Solar Decathlon
11 a.m. – Noon
Susan Aiello, ASID, LEED AP, president, Interior Design Solutions

Deciding What You Are Worth and Charging It
1 – 2 p.m.
Lloyd Princeton, ASID, founder and principal consultant, Design Management Company

Occupant Load Explosion
2:30 – 3:30 p.m.
Kimberly Marks, ASID, president, The Marks Design Group


Keynote Presented by ASID
Holiday Inn Mart Plaza, 14th Floor, Sauganash Ballroom
8 a.m.
Scott Barry Kaufman, cognitive psychologist and author

ASID National President Rachelle Schoessler Lynn, FASID, CID, LEED Fellow, welcomes Scott Barry Kaufman, author of Ungifted: Intelligence Redefined, to NeoCon as the ASID co-sponsored keynote speaker. Kaufman shares his research on capturing, activating and manipulating inspiration, especially in the classroom and workplace.

Workspace Design Tour: CannonDesign Chicago
225 N. Michigan Ave., Suite 110
10 – 11:30 a.m.

This ASID-sponsored workplace tour showcases the award-winning work of the CannonDesign Chicago office. LEED CI Platinum certified, this space has won acclaim for its innovative environment inspired by iconic Chicago elements. Register today and see how this open workplace design supports local and global collaboration, increases knowledge sharing and reduces embodied energy. This tour qualifies for 0.1 CEU.

Daltile Scholarship Luncheon
316 W. Hubbard St.
11:30 a.m.

The Daltile Interior Design Scholarship presentation, hosted by the ASID Foundation, returns to NeoCon for the third year. The Foundation will award more than $25,000 in scholarships to 14 young people who developed creative solutions to existing design problems.

Panel Discussion: The Future of Workplace and Wellness
Interiors & Sources Materials Pavilion, Merchandise Mart, 8th Floor
1:00 p.m.

ASID National President Rachelle Schoessler Lynn, FASID, CID, LEED Fellow, joins a panel of industry experts composed of Tracy Bower, Ph.D., director of performance environments and living office placemaking, Herman Miller; Grace Jeffers, design historian and materials specialist; and Jason Ornberg, facilities manager, Aimia Inc.; to discuss the effects of design on employee productivity, engagement and retention. Erika Templeton, editor of Interiors & Sources, will moderate the discussion. This discussion qualifies for 0.1 CEU.

Tuesday Educational Sessions

The International Building Code for Interiors
9:30 – 10:30 a.m.
Kimberly Marks, ASID, president, The Marks Design Group

Living Building Challenge: The Next Frontier
9:30 – 10:30 a.m.
Rachelle Schoessler Lynn, FASID, CID, LEED Fellow, ASID national president, senior associate, Meyer, Scherer & Rockcastle

Use Design Thinking to Identify Issues with Special Education Classroom Environments
9:30 – 10:30 a.m.
Christopher Good, ASID, LEED AP, principal and vice president, KSA Interiors

Kids Have All the Answers: How to Q&A Designing for Kids
11 a.m. – Noon
Sharon Exley, ASID, president, Architecture Is Fun

Trends and Themes: The Near and Far Future of Workplace Design
1 – 2 p.m.
David Cordell, ASID, IIDA, LEED AP ID+C, senior technical coordinator, Perkins+Will

Improving Lives, Organizations and Communities with Design of the Environment
1:00 – 2:00 p.m.
Wayne Ruga, Hon. FASID, FAIA, FIIDA, founder and president, The CARITAS Project

Strength in Numbers (Partner Up for Profit)
2:30 – 3:30 p.m.
Devorie Brown, ASID, LEED AP ID+C, principal, Commercial Studio of Interior Design

How Will We Work in 2020? Furniture and Design Considerations
4 – 5 p.m.
A.J. Paron-Wildes, Allied ASID, Associate IIDA, Associate AIA, LEED AP ID+C, regional architectural and design manager, Allsteel


ASID Career Exchange and Portfolio Review
10:30 a.m. – Noon
Merchandise Mart, 8th Floor, Southeast (take the Wells St. elevators)
Back by popular demand, the annual ASID Career Exchange and Portfolio Review is the premier event at NeoCon for interior design students and emerging professionals looking for career guidance from design leaders and industry professionals. Various representatives from companies and graduate programs will be available to offer job search tips and to discuss their organizations.

Wednesday Educational Sessions

A Fair to Remember: The World’s Columbian Exhibition of 1893 and Its Influence on American Culture
9:30 – 10:30 a.m.
Arlene Wright Vanderlinde, ASID, owner, Wright Design Associates

Acoustics in the Workplace
9:30 – 10:30 a.m.
Devorie Brown, ASID, LEED AP ID+C, principal, Commercial Studio of Interior Design

The Business Side of Design
11 a.m. – Noon
AnnMarie Jackson, ASID, AAHID, director of Interior Design, Sherlock Smith & Adams

What Makes Customers Buy?
11 a.m. – Noon
Terri Maurer, FASID, president, Maurer Consulting Group

Click here to register for NeoCon events.

About the American Society of Interior Designers
The American Society of Interior Designers (ASID) believes that design transforms lives. ASID serves the full range of the interior design profession and practice through the Society’s programs, networks and advocacy. We thrive on the strength of cross-functional and interdisciplinary relationships among designers of all specialties, including workplace, healthcare, retail and hospitality, education, institutional and residential. We lead interior designers in shared conversations around topics that matter: from evidenced-based and human-centric design to social responsibility, well-being and sustainability. We showcase the impact of design on the human experience and the value interior designers provide.

ASID was founded nearly 40 years ago when two organizations became one — an anniversary we will recognize in 2015 — but its legacy dates back to the early 1930s. As we celebrate nearly 85 years of industry leadership, we are poised to lead the future of interior design, continuing to integrate the advantages of local connections with national reach, of small firms with big and of the places we live with the places we work, play and heal. Learn more at