ASID Kicks Off GO PRO/NYC, Its Annual Conference for Emerging Interior Design Professionals
WASHINGTON, DC (Sept. 17, 2013) | The American Society of Interior Designers (ASID) is hosting 100 emerging designers at GO/PRO NYC 2013, a two-day conference of rigorous learning and networking. GO PRO/NYC offers dynamic panel sessions and exclusive showroom visits and architecture and design tours at venues throughout Manhattan on Oct. 4–5, 2013.
ASID President Rachelle Schoessler Lynn, FASID, and Randy Fiser, ASID executive vice president and CEO, will welcome emerging designers from across the country to New York.
“Mentoring emerging interior designers and ensuring they have the resources and training necessary to succeed is one of ASID’s chief priorities,” said Schoessler Lynn. “GO PRO is about fortifying the future of interior design.”
Established by ASID’s Emerging Professional Advisory Council in 2011, GO PRO seeks to educate, inspire and groom interior designers in their first five years of practice. The annual program focuses on the fundamentals of building a successful interior design career and provides invaluable opportunities to meet respected design leaders, learn about the newest products and trends, and get a behind-the-scenes look at some of the most innovative design businesses in the industry.
GO PRO/NYC 2013 explores the creative process and the designer-client relationship, groundbreaking advancements in design and technology, and the practical benefits of pro bono work. Participating designers earn .8 Continuing Education Units for their attendance.
This year’s program features engaging discussions with top designers and industry experts:
- PROfessional Advancement | Marlene Cameron, founder of the business consulting firm Leadership by Design, demonstrates how listening to your client and asking insightful questions builds rapport and trust, ultimately improving design.
- PROduct | Designer Bruce Smith of Steelcase, Avinash Rajagopol of Metropolis magazine, and Parsons New School for Design Professor Arthur Young-Spivey, a digital fabrication specialist, explore the endless possibilities of digital fabrication and 3D printing with moderator W. Scott Allen, an architect and designer at Perkins+Will.
- PRO Bono | Interior Designer Filippo Soave and Marketing Strategist Gisela Garrett, both of Perkins+Will, and Amy Ress, who leads The 1% program at Public Architecture, reveal the powerful role interior designers played in helping to rehabilitate spaces devastated by Hurricane Sandy and discuss how the field of public interest design is evolving.
- PROcess | Rosalyn Cama, FASID, founder of Cama Inc., an evidence-based planning and design firm, and designer Elizabeth Oshana, Allied ASID, of Cama, join HOK’s Erin Peavey, a researcher and medical planner, in a conversation about how research informs the creative process and the built environment influences behavior and health.
Registration and more program details are available at www.asid.org/gopro.
GO PRO/NYC 2013 is an official Archtober event. Held every October, Archtober is New York City’s month-long festival of architecture and design.
GO PRO/NYC 2013 has partnered with premier design brands Teknion, William Sonoma’s Designer Marketplace, Cosentino, Axor | Hansgrohe, Steelcase and Legrand, as well as the New York School of Interior Design. Contract magazine is our media partner.
The American Society of Interior Designers (ASID) is a community of people — designers, industry representatives, educators and students — committed to interior design. Through education, knowledge sharing, advocacy, community building and outreach, the Society strives to advance the interior design profession and, in the process, to demonstrate and celebrate the power of design to positively change people's lives. Its more than 30,000 members engage in a variety of professional programs and activities through a network of 48 chapters throughout the United States and Canada. www.asid.org