ASID at NeoCon Attendance Jumps More Than 35 Percent for 2010

Published year: 


Attendance by ASID members increases by more than one third in the conference’s second year

WASHINGTON, D.C. (July 1, 2010) | ASID at NeoCon, in partnership with the popular NeoCon World’s Trade Fair, attracted nearly 3,000 members of the American Society of Interior Designers (ASID) to Chicago earlier this month.  This level of ASID member participation is a first, representing an increase of about 1,000 (35 percent) members attending the conference and expo in 2010 compared to 2009. ASID at NeoCon is the American Society of Interior Designers (ASID) national conference, held every June in Chicago in partnership with Merchandise Mart Properties Inc. (MMPI.). Participants took part in networking events, educational seminars, forums and tours, and explored thousands of commercial and residential products for the interiors marketplace.

Designers unable to make the trip to Chicago took advantage of the ASID at NeoCon live blog at, which provided hundreds of pictures from events as they happened.

The conference had something for everyone, and packed events showed that designers were taking advantage of the offerings. The ASID keynote by Michael Graves, famed architect and designer, filled the auditorium. Celebration, the ASID awards ceremony, and FIRSTnight, ASID’s industry social event, were held at the same location this year and provided a winning combination as a diverse membership had a chance to network, celebrate and dance.

Interior design students had a lot to choose from, including a town hall forum and question-and-answer session with ASID Fellows about lessons they had learned during their careers. ASID also hosted a student career exchange that gave students the chance to speak with the top firms, organizations and industry professionals about their future while receiving feedback on their portfolios.

Learn more about ASID at NeoCon and see pictures from the conference at, then consider making the journey to Chicago next June for ASID at NeoCon 2011.

ASID would like to thank their generous ASID at NeoCon sponsors:
Sherwin Williams, Allermuir, Closet Factory, Duralee, Dwell, Florida Tile, Haworth, Ligne Roset, Luxo, Martha’s Vineyard Furniture Company, MDC Wallcoverings, Metropolis, Mohawk, Naylor, Seminars By Design, Spectrum West, Tendence, Viking, Waterworks.

About ASID: The American Society of Interior Designers (ASID) is a community of people—designers, industry representatives, educators and students—committed to interior design. Through education, knowledge sharing, advocacy, community building and outreach, the Society strives to advance the interior design profession and, in the process, to demonstrate and celebrate the power of design to positively change people’s lives. Its more than 36,000 members engage in a variety of professional programs and activities through a network of 48 chapters throughout the United States and Canada. ASID is the Founding Sponsor of InformeDesign (, a searchable database that enables designers to engage in evidence-based design by using Research Summaries focused on design and human behavior, created and operated by the University of Minnesota.

# # #