ASID Partners With Mission Zero for a Greener 2009

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ASID and Mission Zero team up to promote sustainable and green living in 2009 through a new online community

WASHINGTON, D.C. (Jan. 12, 2008) | The American Society of Interior Designers (ASID) is partnering with Mission Zero’s new online community to facilitate the growth of sustainable practices and environmental advocacy. The Web site aims to educate, inspire and empower people and companies and includes news, interactive education and social networking on a broad variety of topics. users can design their own homepage based on their specific areas of interest, create blogs, ask questions to other users and join or create personal or corporate groups. Site content spans a range of broad categories including design, agriculture, natural resources, transportation, business and investing, society and culture, policy and government, health and home, events and food. The site’s Web 2.0 features include widgets, the ability to save your favorite articles and Internet browser plug-ins.

“We were eager to partner with Mission Zero in order to educate the public and our members on the ideas around sustainability,” said Thom Banks, Hon. FASID, deputy executive director for ASID. “In the past consumers and businesses have faced an ongoing challenge of wading through a lot of confusing and misleading information on sustainable practices. promises to cut through much of that clutter and provide a comprehensive resource for anyone, from those just learning these ideas to those on the cutting edge of new thinking and technology.”

Mission Zero was created by Interface Inc., an industry partner of ASID and the world’s largest manufacturer of commercial carpet, but doesn’t feature any sales or product pitches. Instead, the site provides extensive content from multiple sources, including news organizations, environmental and policy experts, and Mission Zero users. Mission Zero’s founding partners are ASID, Digital Scientists, Greenbuild, Interface, International Interior Design Association (IIDA), Pew Center on Global Climate Change, Subaru, Unboundary, U.S. Green Building Council, and World Resources Institute.

“We made a conscious decision to develop this site around a broad subject matter with all topics viewed through the lens of sustainability,” said Joyce LaValle, senior vice president of marketing for InterfaceFLOR. “While much of our day-to-day focus as a company is around how sustainability impacts product design and development, the reality is that all areas touched on this site impact us greatly, from natural resources to government policy and regulation to how we transport our products and people. We are eager to see the potential of this community and expect that we will learn even more than we supply in terms of content and expertise.”

To learn more about Mission Zero and to join, visit

About Mission Zero: Mission Zero is a movement focused on the goal of achieving zero environmental impact through small actions taken by everyday people and corporations. is an online community and social media website dedicated to facilitating the growth of sustainability and environmental advocacy by educating, inspiring and empowering people and companies. For more information on Mission Zero, visit

About ASID: The American Society of Interior Designers (ASID) is a community of people—designers, industry representatives, educators and students—committed to interior design. Through education, knowledge sharing, advocacy, community building and outreach, the Society strives to advance the interior design profession and, in the process, to demonstrate and celebrate the power of design to positively change people’s lives. Its more than 40,000 members engage in a variety of professional programs and activities through a network of 48 chapters throughout the United States and Canada. ASID is the Founding Sponsor of InformeDesign (, a searchable database that enables designers to engage in evidence-based design by using Research Summaries focused on design and human behavior, created and operated by the University of Minnesota.

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