ASID President Keynotes at Exclusive Arc-Interiors Forum

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Korenna Cline: (202) 675-4441 or

Lizzie Hanner:  (202) 675-4450 or

Society partners with Bond Events, LTD, for an invite-only event for interior design principals at the largest design firms in North America

WASHINGTON, D.C. (September 22, 2008) – The American Society of Interior Designers (ASID) is pleased to participate in the second annual Arc-Interiors Forum, Sept. 25 – 28, 2008, in Newport Beach, Calif. Arc-Interiors is an innovative business event for the principals and heads of North America's largest architectural and design (A&D) firms. Unlike traditional conferences, Arc-Interiors is an invite – only event organized to maximize networking opportunities, allowing attendees to meet with their peers and interact with board-level executives of supplier or solution provider companies.  Instead of browsing industry trade booths, design principals conduct six – 12 one-on-one scheduled meetings with suppliers and in turn supplier companies can take part in 20 or more pre-arranged meetings.

ASID is partnering with Bond Events, LTD, who will host approximately 60 principal interior designers and interior architects from the leading 100 U.S. and Canada practices and executives from a cross-section of approximately 30 providers of materials, systems and services. In addition to a schedule of back-to-back business meetings, delegates will attend educational seminars, receptions and a keynote given by ASID President Rita Carson Guest, FASID. Carson Guest will share her expertise in the area of “design thinking,” the evening of Sept. 25.

“The design industry has needed an event like this for quite some time,” says Carson Guest. “It’s an opportunity not only to power network but to talk seriously about the future of the profession. Working together we can develop ways to best promote the value of our work to clients.”

The thought provoking Arc-Interiors educational seminars, co-presented by ASID and Bond Events, LTD, will include

8:45 p.m., Thursday, Sept. 25
Designing the Future of Business
Rita Carson Guest, FASID


Design is the engine that can transform a business into a powerhouse of innovation. Non-design business leaders must understand design in order to value it. Designers must clearly articulate the value and role of design in business success. The business benefits that emerge from excellent design can be communicated using the principles of “Design Thinking.”

8:45 a.m., Friday, Sept. 26
Advanced Workplace Strategies
Teresa Sowell, ASID

Principal Facilities Engineer, Raytheon Missile Systems

Today's work environments are changing and they demand a range of workplace strategies for a multi-generational workforce as well as differing functional requirements. Every business today relies on recruiting and retaining employees for company growth and success. Today's designer must create the most efficient and effective work environment to meet these needs. Advanced Workplace Strategies will help you support an environment where creativity, productivity and collaboration can prosper.

12:15 p.m., Friday, Sept. 26
What Shade of Green is This Product?
Victoria Schomer, ASID, LEED AP

Principal, Green Built Environments

The good news: There is a steady growing number of green materials and products to chose from. At the same time there is also a number of certification and assessment programs and tools telling us how to evaluate a product. The Bad News: How do we wade through all these programs and tools to determine if a product is in fact green, and how deep is it purported shade of green? This course will identify many certification and assessment programs, analyze their value and "kick the tires" on many "green" materials using a new green materials matrix system.

12:15 p.m., Saturday, Sept. 27
Adding Value in Uncertain Times
Christine M. Piotrowski, FASID

Owner, Piotrowski and Associates

Design firms must uncover additional income streams to insulate the firm in uncertain economic times. Commercial design clients expect more than they used to in the “good old days.” This seminar will address what motivates clients to buy and explore strategies that can add value to the design firm and facilitate design firms efforts to add value to their clients.

5:15 p.m., Saturday, Sept. 27
Marketing Interior Architecture
Arnold Levin

Director of Workplace Strategy, Gensler

To learn more about Arc-Interiors, go to For more information on ASID involvement in the show contact

About ASID: The American Society of Interior Designers (ASID) is a community of people—designers, industry representatives, educators and students—committed to interior design. Through education, knowledge sharing, advocacy, community building and outreach, the Society strives to advance the interior design profession and, in the process, to demonstrate and celebrate the power of design to positively change people’s lives. Its more than 40,000 members engage in a variety of professional programs and activities through a network of 48 chapters throughout the United States and Canada.


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