ASID Quarterly Interior Design Billings Index Slips Slightly

Published year: 

WASHINGTON, D.C. (March 6, 2013) | The American Society of Interior Designers (ASID) Interior Design Billings Index reported its first decline in the quarter ending December 31, 2012 following 14 consecutive months of growth. The December 2012 Billings index of 47.2 indicates a contraction in sales from the November level of 58.9. However, an Inquiry index of 54.4 in December 2012 implies that a greater percentage of ASID respondents expect to experience growth in the coming months.

According to ASID economist Jack Kleinhenz, the drop may reflect a seasonal adjustment rather than an actual slowing of quarterly activity.  “Looking back over the last three years, the Billings Index has always declined in December relative to November,” said Kleinhenz. “Based on the historical data and the positive status of the Inquiries index, it is reasonable to expect a return to moderate growth this year.” 

Index highlights include:

Sector and Regional Index Averages
Residential: 50, Commercial: 43, Institutional: 41
Midwest: 49: Northeast: 40.9, South: 48, West: 49

Residential Sector Posts Strongest Showing: 
Only the ASID firms serving the single-family residential sector showed consistent billing growth over the quarter. While the multi-family residential sector varied above and below 50 during the year, the single-family sector has reported steady increases in billings month over month.

In the commercial sector, for the first two months of the fourth quarter, the office and hospitality sectors reported increased billings. However, in December the entertainment and retail sectors showed downturns.  While institutional billings earlier in the year appeared to be healthy across all sectors, recent monthly scores of below 50 indicate revenues have fallen off across the board in government, education and healthcare.   

Billings Down in All Regions, but Positive for the Year: 
All regions reported a reduction in billings from November to December. Throughout 2012, the Northeastern region appeared to see-saw around the 50 mark for the Billings Index while the other regions generally exceeded the 50 index level. Based on size of firm, sole practitioners and firms of between 10 and 24 employees reported reduced billings in December compared to November. Only small firms of between 2 and 9 employees reported positive billings for the month of December.

Designers Remain Cautiously Optimistic:

When asked what conditions presented the greatest challenges to their business, respondents most frequently cite cautious clients and uncertainty about the U.S. economy.  Designers continue to be optimistic, with more than two-thirds saying they expect business to improve in 2013.

About the ASID Index
Launched in November 2010, The ASID Interior Design Billings Index tracks performance data for billings, inquiries and product sales specific to the interior design industry. The index is based on a monthly survey of 300 firms and provides a tailored perspective on billings, business conditions and economic outlook. The results are compiled into diffusion indexes centered on 50, with scores above 50 indicating an increase in billings, and scores below 50 indicating a decline. More information on the index can be accessed at

About ASID
The American Society of Interior Designers (ASID) is a community of people—designers, industry representatives, educators and students—committed to interior design. Through education, knowledge sharing, advocacy, community building and outreach, the Society strives to advance the interior design profession and, in the process, to demonstrate and celebrate the power of design to positively change people’s lives. Its more than 30,000 members engage in a variety of professional programs and activities through a network of 48 chapters throughout the United States and Canada. Learn more at