ASID Returns to NeoCon for Largest Commercial Design Conference

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Korenna Cline (202) 675-4441 or

Lizzie Hanner:  (202) 675-4450 or

Society showcases new booth, offers educational sessions and other events

WASHINGTON, D.C. (May 29, 2008) – NeoCon, the largest design exposition and conference for commercial interiors in North America, returns to the Merchandise Mart in Chicago June 9 – 11 and the American Society of Interior Designers (ASID) is happy to be a part of the celebrated show again this year. In it’s 40th year, the 1,200 participating sponsors will span 1.2 million square feet of exhibition space over ten floors.  In addition to the expo, the lineup of events include 130 continuing education seminars, keynotes, luncheon programs, panel discussions and networking events.

ASID is proud of its involvement in the show and will offer seminars, an association forum, host a student career exchange led by Matt Lorenz, Allied Member of ASID and winner of Bravo’s “Top Design” and ASID celebrity spokesperson, and throw the swanky third annual ASID-Steelcase party. For details on registering for the expo and sessions, go to For information on the ASID-Steelcase party (invite required for entry), visit the brand new ASID booth on the expo floor, space 8-9074A on the eighth floor of the Merchandise Mart.

The complete list of ASID organized events include:

Mon., June 9

Annual NeoCon Luncheon in the new ASID Ann Sacks Showroom, Luxehome
ASID Illinois Chapter and Ann Sacks, Industry Partner of ASID
11:30 a.m. – 1:30 p.m.

Biopilia [M159]
Judith H. Heerwagen, Ph.D., J.H. Heerwagen & Associates Inc.
4 – 5 p.m.

Call it REGREEN – Green Residential Renovation Guidelines [M159]
Linda W. Sorrento, ASID, LEED AP
4 – 5 p.m.

ASID Association Forum
Consumer Watch – Macro Trends Influence Design Innovation
Susan Yashinsky, vice president, Sphere Trending
3 – 5 p.m.

Tues., June 10

Furniture and Space Planning That Meets Building Codes [T200]
Kimberly Marks, ASID, IIDA, principal, The Marks Design Group
9:30 – 10:30 a.m.

Solar Energy and Materials [T219]
Alison Mason, principal, SunJuice
11 a.m. – noon

The ASID – Steelcase Party
5:30 – 7 p.m.

Wed., June 11

Healthy and Smart Educational Environments [W314]
Dr. Toby Israel, Toby Israel Consulting Inc.
11 a.m. – noon

ASID Student Career Exchange
More than 20 top architecture and design firms and manufacturers
9 – 10:30 a.m.
(7th floor, Izzy Café area)

About ASID: The American Society of Interior Designers (ASID) is a community of people—designers, industry representatives, educators and students—committed to interior design. Through education, knowledge sharing, advocacy, community building and outreach, the Society strives to advance the interior design profession and, in the process, to demonstrate and celebrate the power of design to positively change people’s lives. Its more than 40,000 members engage in a variety of professional programs and activities through a network of 48 chapters throughout the United States and Canada.

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