Career Development

Presentation: "You Are Not Your Job!"

Liesbeth TrappenburgPresented by: Liesbeth Trappenburg, National Speaker
Available CEUs: 0.2 Basic
Designation: General (G)
Subject Index: Business & Professional Practice:Design Practice Management (8.2)

Designers' most important "product" is their creativity.Clients expect innovative and creative solutions to their complex design problems and depend upon their designer to deliver results. Consequently, it is especially critical that designers maintain a healthy work/life balance that inspires, nurtures, and replenishes their creative "well." Without it, designers become over-stressed, depleted, quickly burn out, and produce mediocre results. In this seminar, attendees will learn practical, unusual tools and strategies to answer the question: How do I get my life in balance? Through intensely interactive lecture, small-group discussion, worksheets, real-life stories, and games, designers will: Explore the direct correlation between sustainable design concepts & work/life balance. Identify & reclaim personal core values. Test intuition as an effective decision-making tool. Develop a personal benchmark for success. Create an action plan based on vision & intention rather than "goals." Learn a new approach to a "to-do" list. Experience deep camaraderie & networking through shared challenges & solutions. Participants will learn that "sustainable design" is not just a trend for the built environment, but a lifestyle that can maximize their greatest talents and personal fulfillment through a renewable and inspired process. Program includes optional online, confidential chapter survey (10 questions) and post-seminar motivational postcard to reinforce concepts presented. Seminar is based on previous presentations to ASID NY Upstate, ASID AZ North, ASID Carolinas, Gensler, and DuPont Antron.


Presentation: "Interior Design Legislation: What's at Stake and Why It's Important to You"

Phyllis MoorePresented by: Phyllis Moore, FASID
Available CEUs: 0.2 Basic
Designation: General (G)
Subject Index: Business & Professional Practice: Legal Issues (8.4)

As the public's interest in interior design continues to grow, the time has never been better for interior designers to promote the necessity of our integral role in the built environment. This session, which is designed to educate interior designers about legislative issues affecting the profession and encourage their involvement, will explain the basics of interior design legislation and the importance of legally recognizing the profession through state registration or licensure. Further, it will explain why interior design legislation is important to the practice of the individual interior designer, and discuss such issues as professional standards, right to practice and ability to practice across state lines. Finally, this session will explain how interior designers can get involved in the legislative process.


Presentation: "Language + Design: The impact of words on public perception of our profession"

Theodore DrabPresented by: Theodore Drab, ASID, IIDA, IDEC
Available CEUs: 0.2 Basic
Designation: General (G)
Subject Index: Interior Design Education: Research (3.3)

For over ten years, Ted Drab has studied the language used to describe interior design and interior designers in magazines devoted to interior design. Employing content analysis, and often with undergraduate and graduate students assisting him, he has charted the frequency of use of what amounts to an interior design vocabulary. Since his first presentation on this topic at ASID Design Power '96, he has conducted a survey at each presentation he has made, asking interior designers around the United States to describe their activities. Tellingly, the vocabulary list compiled from the review of magazine articles matched the vocabulary used by interior designers. Interestingly, the ten years since the study began many have seen enormous strides in legislation and other positive developments for the profession, but the language used by interior designers, professional members of ASID and IIDA, has changed not at all. Language + Design will focus on the following issues:

  1. The NCIDQ Definition of Interior Design, first publihed in 1990, tries to frame interior design in appropriately professional language. This language has not been adopted by magazine writers or editors, nor is it used or promoted by designers.Participants will compare and contrast the 1990 Definition and the most recent iteration, adn discuss the merits and deficits of each.
  2. The Interior Design Profession's Body of Knowledge, published last year with the cooperation of all the interior design professional organizations, catalogs the "Knowldge Areas" unique to our profession. Participants will review the results of a decade of research, recognizing that the word "knowledge" is very rarely used in interior design magazines. Moreover, the "Knowledge Areas" defined by Drs. Guerin and Martin will be shown to be mostly absent from the magazines focused on both residential and commercial interior design.
  3. The ramifications of inaction relative to generating a vocabulary for the profession will be discussed, and will include a.)continued success at enacting title and practice acts throughout the nation, b.) the development of firms devoted to interior design owned by professional interior designers, and c.) the development of public perveption that places high value on quality interior design, resulting in higher fees for interior desing services.
  4. The involvement of participants in the presentation is a key element in training them to recognize language that either benefits or damages public perception of the profession. Attendees will a.) take an introductory survey, identifying their activities, defining what they do as interior designers; b.) compare their responses to those of others gathered during the last 10 years; c.) compare their reponses to vocabulary used in interior design magazines; d.) compare their responses, and magazine coverage, to the "official" definitions of interior design developed by the professional organizations. Learning objectives include a chance to perform content analysis research, the recognition of hierarchy in vocabulary that distinguishes the professional from the amateur. and the recognition of each designer's responsibility to promote the profession of interior design to benefit future generations of interior designers and the citizens they will serve.