Consumers Find Interior Designers Through New Matching Service

Published year: 



ASID partners with Decorati to connect consumers and designers

WASHINGTON, D.C. (April 20, 2010) | Consumers searching for the perfect interior designer now have a new online portal that connects them with the design professional best suited to their needs. The American Society of Interior Designers (ASID) is partnering with design website Decorati to create the ASID Designer Matching Service. Powered by the high-profile, this new service matches consumers and designers based on a detailed criterion including location, aesthetic preferences and budget. A sophisticated algorithm identifies highly qualified interior designers from ASID whose specialties match the project, streamlining the process.

While finding the right interior designer can be a stressful task for a consumer, ASID’s Designer Matching Service cuts out the guesswork and alleviates the pressure of the decision-making process. Consumers can be sure they are being matched from a pool of trusted, experienced designers who will work with them to create the project of their dreams.

“This new partnership offers the public an additional way to connect with interior designers who are qualified enough to be ASID members,” said Michael Alin, Hon. FASID, executive director of ASID. “Consumers will be certain they are working with the designer who is best suited to their needs and our designers will have access to more business opportunities.”

“We are committed to improving access to interior design, and a big part of that mission is to make it easier for consumers to find professional advice,”  said Shane Reilly, Founder and CEO of Decorati.  “We are excited to work with ASID and its members to expand our network of qualified professionals across the country.”

ASID Designer Matching Service is now live on the ASID website and can be reached by visiting:

About Decorati: Decorati is the leading online resource for interior design. Decorati features searchable catalogs of top home furnishings products, inspirational design content, and an interior designer search and Design Advisor matching services. Over 550 trade-only manufacturers with 100,000 customizable products are showcased in one easy to use site. Decorati’s manufacturer list includes icons of the design industry such as Kravet, Robert Allen, Duralee, Schumacher, Stark, McGuire and others. In addition to showcasing design trade-only manufacturers, Decorati also features antiques, sample sales, Kitchen & Bath, as well as upscale home building products.

About ASID: The American Society of Interior Designers (ASID) is a community of people—designers, industry representatives, educators and students—committed to interior design. Through education, knowledge sharing, advocacy, community building and outreach, the Society strives to advance the interior design profession and, in the process, to demonstrate and celebrate the power of design to positively change people’s lives. Its more than 36,000 members engage in a variety of professional programs and activities through a network of 48 chapters throughout the United States and Canada. ASID is the Founding Sponsor of InformeDesign (, a searchable database that enables designers to engage in evidence-based design by using Research Summaries focused on design and human behavior, created and operated by the University of Minnesota.

# # #