Interior Design Billings on the Rise: Survey Signals Industry Growth

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Michael Berens, ASID, (202) 675-2362

Autumn Conrad, ASID, (202) 675-2341

First ASID Performance Index Provides Data for Interior Design Billings and Product Specifications

WASHINGTON, D.C. (May 23, 2011) | The American Society of Interior Designers (ASID) today announced the findings of its first quarterly performance index. The ASID index is based on data compiled from a monthly survey that provides a tailored perspective on billings and business conditions in the interior design industry.
“The ASID index is intended to differentiate interior design performance measurements from those that are used in the construction and architecture industries,” said Michael Thomas, FASID, CAPS, ASID President. “In addition to a focus on interior design billings, the index monitors key indicators such as product selection. This information is a valuable resource for keeping our members apprised of the industry outlook.”
Key Index Highlights:

  • Both the Billing and Inquiry indexes have been above 50 for the past four consecutive months, signaling moderate industry growth.
  • Improvement in the interior design industry is broad-based across regions and multiple sectors:
    • Regional Indexes: Northeast 65.2, Midwest 55.3, South 57.8, West 57.1 
    • Sector Index Means: Residential 57.1, Commercial 55.9, Institutional 55.4
  • Slightly larger increases in residential billings are mirrored by reported increases in fabric, paint and finishes for renovation projects.

“Interior designers have good reason to be optimistic,” said ASID economic advisor Dr. Jack Kleinhenz, Ph.D. “The renewed health of the US economy is becoming evident in interior design. Both billings and inquiries have shown modest improvement across the board in the first quarter. Looking forward, we can expect that level of growth to continue, with possible seasonal boosts in some sectors.”
About the ASID Index:
Launched in November 2010, The American Society of Interior Designers (ASID) business performance index tracks performance data for billings, inquiries and product sales specific to the interior design industry. The index is based on a monthly survey of 300 firms and provides a tailored perspective on billings, business conditions and economic outlook. The results are compiled into diffusion indexes centered on 50, with scores above 50 indicating an increase in billings, and scores below 50 indicating a decline. More information on the index can be accessed at:

About ASID:
The American Society of Interior Designers (ASID) is a community of people—designers, industry representatives, educators and students—committed to interior design. Through education, knowledge sharing, advocacy, community building and outreach, the Society strives to advance the interior design profession and, in the process, to demonstrate and celebrate the power of design to positively change people’s lives. Its more than 36,000 members engage in a variety of professional programs and activities through a network of 48 chapters throughout the United States and Canada.

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