Know Your Client: Fundamentals for Effective Relationships


by American Society of Interior Designers

February 2006

Understanding clients’ expectations can mean the difference between a successful presentation or a miss.  Based on ASID-sponsored independent research of clients and interior designers in various design specialties, this report identifies the business and relationship behaviors that matter most to your clients.  It also provides a set of consulting principles to guide designers in conducting themselves in ways that clients perceive as professional and businesslike.

Download a copy of the report (available to ASID members only)

Printed copies are available at a cost of $10 per copy for ASID members or $15 per copy for non-members, plus $1.50 per copy for shipping and handling.