Naming Your Business

Naming a business can be as simple as coming up with something that sounds good and you happen to like. Or, it can be much more than that. The exercise of defining the essence of your brand adds to the possibilities for naming. Do you want a name that is welcoming, that invites further inquiry or that embodies your vision?

You will want to give some thought to the power of your name. You are most likely to be the persona, the personification of the essence of your brand. Businesses like these are often named after the designer, who is the sole proprietor, principal and/or owner.

Other elements you may want to factor into the name are your professional appellation (ASID) and the legal structure of your business (e.g., LLC, LLP, etc).

Many business names are copyrighted or trademarked. You will want to be sure that you are not encroaching on another business's brand or identity. A quick Internet search will give you a good indication if your proposed name is already in use. At the very least, you need to contact the filing office in your state to verify that your proposed business name is not the same as another corporation, LLC or limited partnership in your state.

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