New ASID Programs and Events at NeoCon 2009

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Registration now open!

Art Rent & Lease, Closet Factory, CS Interiors/Modern Luxury Magazine Dornbracht, Plinthe & Chintz, Restoration Hardware* and Sherwin Williams* sponsor first ever ASID National Conference at NeoCon


WASHINGTON, D.C. (March 19, 2009) | The American Society of Interior Designers (ASID) is introducing an entirely new ASID national conference to be held in conjunction with NeoCon® World’s Trade Fair, the world’s largest design exposition and conference, June 15 – 17 in Chicago. In addition to 1.2 million square feet of product and exhibition space, ASID and Merchandise Mart Properties, Inc. (MMPI) will offer new for 2009 programs and events to the 50,000 in attendance. To register go to

ASID Sponsored Programming and Events:

FIRSTnight, ASID Toasts Design

ASID is hosting a cocktail party at Enclave, one of Chicago’s swankiest bar and lounges to kick off NeoCon. Enclave’s warehouse themed loft interior and modern décor is known for hosting high profile events. Partygoers will relax and unwind with friends and get a sneak peak at the 2009 ASID award winners and fellows as well as the new Bloom winners. Interiors & Sources and ASID introduced the Bloom award this year to recognize sustainable commercial products in five categories.

Off-Site Experiential Learning

A new take on traditional continuing education learning, ASID has crafted four Off-Site Experiential Learning courses that take attendees out of the classroom and to various locations around Chicago to study design in person and up close. Attendees can choose from the Chicago Spire, the Blackstone Hotel, the Emerald and EcoLogic Lofts and the Joffrey Ballet.

ASID and NeoCon Keynote

Paola Antonelli will give a keynote address on the Future of Design sponsored by Paoli. Paola has worked at the Museum of Modern Art in New York since 1994 and is now a senior curator in the Architecture and Design department.

ASID Association Forums

ASID is sponsoring two new forums. Russell Brumfield, Founder and CEO of Whiff Solutions will present “’Whiff’ of the Future - Scent Branding Increases the Bottom Line” and Mike Suomi, Vice President of design at Stonehill & Taylor Architects will present "Luxury Sector - Meeting the ‘Triple Bottom Line."

ASID Student Lounge

Winner of the ASID student design competition will be featured in the brand new ASID Student Lounge and attendees can interact with the emerging professionals in a casual setting.

For session and event times and to register go to
ASID specific information can be found at

About ASID: The American Society of Interior Designers (ASID) is a community of people—designers, industry representatives, educators and students—committed to interior design. Through education, knowledge sharing, advocacy, community building and outreach, the Society strives to advance the interior design profession and, in the process, to demonstrate and celebrate the power of design to positively change people’s lives. Its more than 40,000 members engage in a variety of professional programs and activities through a network of 48 chapters throughout the United States and Canada.

*Platinum Partners

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