Profiling and Presenting Your Company to the World
Objective: To Help You Prepare a Company Profile for Financing, Valuing, and Selling a Business... and Many Other Uses
Most business owners and executives spend so many hours in the day-to-day details that they never take the time to step back and look at the bigger picture of their companies: how they have grown, where they are currently, and where they are headed. That bigger picture is an opportunity to assess your company's strengths, analyze its problems, identify its many opportunities, and present it to outsiders.
Preparing such a comprehensive company profile may seem like an overwhelming task but it doesn't have to be. This Resource Report leads you through the detailed steps of the process, and brings you to the end with new insights and a new perspective of where your company is and what it could become. You will have a new understanding of its history, facilities, products, industry, market, customers, ownership, financial and value analysis, historical and projected spread sheets, management, and much more.
The information that a Company Profile yields can be immensely valuable in presenting your company to a variety of audiences.
Uses: You can extract information to use in:
- designing a company brochure or website to reach new customers
- raising capital
- selling your business
- promoting your products and services
- communicating with current customers and prospects, or
- informing specific target audiences, such as investors, lenders, or newly hired executives, about your company's products and services
The good news is that once the initial profile is completed, it can be updated on a regular basis with little effort to keep the information current and the projections timely.
Case Study: Included in this Report is a complete analysis of an actual company's history, where it is today, and where it is headed. This detailed case study also shows you how to value and determine the health of a business, as well as the details on how to prepare a comprehensive proposal for financing, valuing, or selling your business.
Other topics: Asset analysis and adjustments to fair market value, loan coverage formulas, personal representations, compliance, spread sheets for presenting financial information, pro forma balance sheets, and the definitions with examples of 38 ratios to apply to any business.