Events
National
Feb
19
20 Things Neuroscientists Have Learn that Designers Need to Know

Description

What have neuroscientists learned about humans that is useful to designers? Plenty! Especially when study findings are discussed in everyday language and practical terms, rather than isolated, cryptic soundbites.  This session provides insights to inform tough design decisions, not to dictate how they are resolved.  Topics will range from design-related ramifications of sensory experiences (such as colors seen and textures felt) to the consequences of individual factors (for example, personality and neurodiversity) and social (such as the language users speak) for designed outcomes, and, perhaps most importantly, how design elements can be tackled in a coordinated way in the real world.    

Date and Time

11:30 AM
2/19/2025

Location

The Mart
222 Merchandise Mart Plaza
Meet on 6 | 6th Floor Suite 6-180
Chicago, IL

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Dr. Sally Augustin, PhD, ASID Affiliate | Director of Research, IA Interior Architects 

 

Sally Augustin, Ph.D. is a practicing environmental psychologist and the Director of Research at IA. 

She has extensive experience integrating neuroscience-based insights into recommendations for the design of places, objects, and services that support desired cognitive, emotional, and physical experiences. Sally is the author of several books and the co-editor of The Science of People and Office Design (2025).  She earned a Ph.D. in psychology at Claremont Graduate University, an MBA at Northwestern University's Kellogg Graduate School of Business, and a bachelor's degree at Wellesley College.