California Homes and Witford invite you to the ASID OC July Meeting!
Join us for an informative evening where we explore "Growing Together in the Digital Age"
How Designers, showrooms and manufacturers can together embrace technology within our trade traditions to grow sales. What we risk through inaction.
Exquisite Dinner - Divine Drinks- Awesome Raffles
Our speaker for the evening Brian MacLaggan is the president and founder of Showroom Software a technology company dedicated to the advancement of the Interior Design Trade Industry. Brian will discuss the digital state of the Trade Industry. Topics will range from digital lead generation, social media and the many digital players testing the to the trade industry.
Brian MacLaggan has been in the Design Industry for over 20 years. An entrepreneurial journey launching and collaborating in furniture manufacturing, trade showrooms, interior design and digital commerce. It was in working for the global brand Soho House to develop and launch their digital home furnishings division Soho Home that Showroom Software was born. Launched in 2015, Showroom Software with the mission to expand the reach of the interior design trade industry. Showroom Software innovates with trade showrooms, designers and brands. Brian is bridging to the trade traditions with today’s digital opportunities in order to increase trade market share of the 700 billion dollar design and furniture industry.