GO PRO LA - Schedule of Events

Schedule of Events

Thursday, June 20

8:00am - 5:00pm

GO PRO/LA Registration and Gift Bag Pickup
Los Angeles Convention Center West Hall

2:30pm - 4:30pm ASID Emerging Professional Chair Training
*Private Gathering
Tangram Studio at PacMutual building
*If you are an EP Chair for your chapter, please contact Lindsay at
lmarshall@asid.org to ensure that a seat is reserved for you!
6:00pm - 8:00pm

ASID Opening Reception for all ASID GO PRO, CLC and REGREEN Attendees
LA Mart | 1933 Broadway, Los Angeles, CA 90007
*Transportation to this event will be provided
. Buses will be picking up from the lobbies of the LUXE Hotel, The Millenium Biltmore Hotel, and The Hyatt Downtown beginning at 5pm.


Friday, June 21

8:00am - 5:00pm GO PRO/LA Registration and Gift Bag Pickup
Los Angeles Convention Center West Hall
10:00am - Noon

PROfessional Advancement: Creating Your Design Identity
Industry leaders from all walks of design kick off GO PRO with attendees during this interactive panel presentation. This session is to explore alternative ways to showcase your inspiration/ design aesthetic/ knowledge of trends outside of your portfolio. With many emerging professionals beginning in the field- some owning their own businesses, it can be hard to rely on a portfolio alone. Through the use of visual research designers can develop a personal brand, interact with potential clients, and market oneself as a trend spotter in addition to designer.

Click here to read more about our distinguish panelists: Kerrie Kelly, Laurie March, Jennifer Polachek, and Katherine Rice

1:00pm - 4:00pm

PRO Bono: How Design Is Reinventing Los Angeles
It is the role of a community to heal and sustain ALL of its members.  This session will focus on the dynamic partnership between Step Up on Second, Hollywood Community Housing, Egan | Simon architecture, Mark Brunetz Designs and Shangri-La Construction to create the recently opened Step Up on Vine project.  Step Up on Vine is a retrofit and conversion of a blighted 20,718 sf, three-story hotel into a Platinum LEED-certified, 34-unit permanent supportive housing community.  Step Up on Vine is providing the help, hope, and a home that leads to recovery for individuals, families, and communities affected by mental illness in Hollywood, and a Commitment-to-Action within the Clinton Global Initiative.  Learn about the project and how giving back through work with non-profits and pro bono opportunities affects your career.

Click here to read more about our speakers: Mark Brunetz, Lance Simon and Carolyn Baker


Celebration - The ASID Design Awards Gala
Join us for an extraordinary night as we toast the best of design! The Celebration awards gala takes place June 21 at the historic Millennium Biltmore hotel in Los Angeles. Drawing more than 400 designers and design lovers from around the world, this red carpeted, black-tie evening is destined to be the event of the year.

Celebration is not included in the GO PRO price, click here for more information about Celebration.


Saturday, June 22

9:00am - 10:00am


Gain exclusive access to the show floor as a GO PRO attendee. Dwell on Design, America’s largest modern design event, is a celebration that brings together the best and brightest products, services, and thought leaders in modern design today for a series of conversations, demonstrations, tours, and more. Visit these highlighted exhibitors during your tour, breakfast will be offered to get your day started right!

  • GE Monogram
  • Jeff Lewis Paint
  • Resource Furniture
  • Innovation Norway
  • Hansgrohe
  • Cambria  
  • Network with CIDQ at the ASID booth!
1:00pm - 2:00pm

PROcess: Designing for the New Affluents

The New Face of Affluence, Dwell’s continuing study of emerging trends, shifting attitudes, and changing purchase behaviors of the "new affluents," turns its focus to the designer’s role in bringing good design to the clients with bigger budgets. In Designing for the New Affluents, hosted by Dwell president Michela O'Connor Abrams, ASID designers Monique Lafia of Lafia/Arvin and Meg Joannides of MLK Studio will walk us through their big-ticket projects, exploring the interests, buying patterns, and influence of the new affluent design aficionado.

Click here to read more about presenters Michaela O’ Connor Abrams, President of Dwell Media and Monique Lafia, ASID

3:00pm - 7:00pm

PROject: Design and Architecture at LACMA

With 100,000 objects dating from ancient times to the present, the Los Angeles County Museum of Art (LACMA) is the largest art museum in the western United States. Includes a private tour of Peter Zumthor and Stephen Prina exhibitions, with other exciting installations and collections representing the best of design.

This custom tour will be provided by Sarah Jesse, Associate Vice President of Education at the Los Angeles County Museum of Art and Amanda Jesse, Allied ASID and National Emerging Professional Advisory Council Chair. Click here to learn more about this unique experince.

5:00pm - 7:00pm

Closing Reception at LACMA

Join us for the LACMA Latin Sounds concert on the outdoor plaza! Transportation returning from LACMA to the LA Convention Center will be provided.


Sunday, June 23

10:00am - 4:00pm Experience unlimited access to Dwell on Design conference and expo with your GO PRO ticket. There is no GO PRO programming on this day.