Go PRO LA - PROfessional Advancement

PROfessional Advancement: Creating Your Design Identity


Friday, June 21
10:00 a.m. - Noon

Industry leaders from all walks of design kick off GO PRO with attendees during this interactive panel presentation. This session is to explore alternative ways to showcase your inspiration/ design aesthetic/ knowledge of trends outside of your portfolio. With many emerging professionals beginning in the field- some owning their own businesses, it can be hard to rely on a portfolio alone. Through the use of visual research designers can develop a personal brand, interact with potential clients, and market oneself as a trend spotter in addition to designer.

Distinguished panelists include:

Kerrie Kelly, ASID, an award-winning interior designer and owner of Kerrie Kelly Design Lab Kerrie Kelly, ASID, an award-winning interior designer and owner of Kerrie Kelly Design Lab, author and multi-media consultant. Kerrie has received several awards, including: California Paints Exterior Palette Challenge, Jason Wu for Brizo Blogger-19 Challenge and Houzz’s Best of Remodeling Award for 2012 and Best of Design and Customer Satisfaction Award for 2013. She has also been named the 2012 recipient of ASID’s Nancy Vincent McClelland Award for Interior Design Education.
Laurie March, Associate ASID, founder and owner of Improvemental, a project management and design firm. As HGTV's House Counselor, she was awarded a Webby for Best DIY/HowTo Video.  She's on camera talent for HGTVRemodels.com, DIY.com and Cookingchanneltv.com. March has been acknowledged as ‘40 under 40’ in Residential Remodeling by Professional Remodeler Magazine, has been featured on Wake Up With Al Roker, One Kings Lane and HSN, as well as in Lucky Magazine, Design*Sponge and USA Today.
Jennifer Polachek,publisher for Modern Luxury’s LA Interiors Magazine Jennifer Polachek, publisher for Modern Luxury’s LA Interiors Magazine started her career with the Tribune Company, working for both the Chicago Tribune and Chicago magazine before joining Modern Luxury 4 years ago.  Jennifer was the Associate Publisher of the Chicago market for Modern Luxury, helping to oversee their 7 Chicago based titles, and working closely with the interior design community creating marketing and advertising plans for some of the biggest names in Chicago design: Holly Hunt, Gary Lee, and Jessica LaGrange to name a few.  Jennifer moved to Los Angeles in October 2012, and is the Publisher of Interiors California, Brides California, and the Associate Publisher of Angeleno.  She is a graduate of Indiana University and has a degree in Advertising & Communications.
Katherine Rice, is the Vice President of Business Development at Williams-Sonoma Katherine Rice, is the Vice President of Business Development at Williams-Sonoma, Inc. In this role, Katherine is responsible for new channel growth, including managing the Business to Business channel, which she founded, focusing on the design trade and commercial clients in addition to the chef community. Katherine also manages strategic partnerships within and across 7 brands. In 2011, Katherine launched cultivate.com, a content site focusing on kitchen inspiration and design, bringing together the design trade and the Williams-Sonoma community. Ms. Rice holds a B.A. from Vanderbilt University and an M.B.A. from the Stanford University Graduate School of Business.
Kia Weatherspoon, Allied ASID Moderated by Kia Weatherspoon, Allied ASID. Kia, a dancer turned solider who fell in love with interior design. The principal designer at DETERMINED by DESIGN, a Washington, DC based firm specializing in multi-family and hospitality markets. She's also a social networking maven expanding her creative network, connecting with the design industry across the globe. Kia has sustained her goals with active involvement in ASID and advanced studies in Interior Design. Keep up with her journey on Twitter @DetrminedDesign