Succession Strategies

Design a Future Where You Are in Control of Your Destiny

In the press of day-to-day management and design work, planning to transition firm ownership is often neglected. The reality, however, is that a transition will happen whether you’re ready for it or not. Having an intentional plan and strategy will prepare you to face any challenges that arise. 

Be among the first to take advantage of this exciting new offering from ASID | 0.3 IDCEC-approved CEU (3 hours) | 3 AIA Learning Units

Developed in partnership with Greenway Group, one of the leading A&D business management consulting firms in North America, this transformative workshop is ideal for firm owners and potential successors thinking about their future and the future leadership of their firm. This action-oriented forum, brought to you by Lisa Henry, FASID, AIA and Suzan Globus, FASID, LEED AP ID+C of Greenway Group, will explore the options and challenges associated with firm ownership and succession. Transition will happen – why not equip yourself with the skills necessary to make the change as seamless as possible?

Check out these upcoming workshops

Thursday, September 28, 2017
8:30 a.m. - 1 p.m.

Art Institute of Colorado
1200 Lincoln St, 12th floor 
Denver, CO 80203
Non-Member: $399 | ASID Member: $299

Register Now

The subject truly touches all aspects of work and life—the earlier we start planning, the better. I appreciated how the facilitators created a very welcoming and encouraging environment.
                – Penni Wells, ASID, Washington Metro Chapter Board

Think about it: if your firm’s transition doesn’t go smoothly, clients and staff leave, and the inherent value of the firm erodes. Too many businesses have been down this road, and our experts can help you plan ahead to avoid these consequences.

Mistakes Firms Frequently Make In Succession Planning 

  1.  Starting too late to mentor and empower successors.
  2. Involving the wrong people (i.e. consultants, attorneys and accountants with no architecture/design experience) or too many people in the process.
  3. Owners not identifying and communicating expectations for transition processes and outcomes.
  4. Successors not understanding leadership expectations and metrics for success.
  5. Not having a backup plan if the successor doesn’t want to own the firm.
  6. Key employees are not enabled to become owners until they are in their forties. As a result, talent may leave for firms where they can obtain an ownership position.
  7. Failure to incorporate ownership transition into the strategic plan.

Bonus – subscribe to Succession Strategies workshop updates and more mistakes firms commonly make in succession planning. 

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Succession Strategies Workshops

Transition will happen – why not equip yourself with the skills necessary to make the change as seamless as possible?

You will walk away from the Succession Strategies workshop with

  • Tools to help you identify prospective transition candidates and proactively develop their potential.
  • A planned approach to position yourself to become a future firm leader
  • A “hot button” checklist identifying common problems, challenges, and questions about firm transition, along with an early warning system to recognize and prevent the most common mistakes
  • Different approaches to determining your firm’s value and financing options
  • Strategies for effectively communicating changes in leadership to staff and clients
  • And 0.3 IDCEC-approved CEU (3 hours)

“Meet the Experts”

Your guides will be Lisa Henry, CEO of Greenway Group, and Suzan Globus, Senior Principal at Greenway Group, who have helped scores of A&D firms successfully navigate the challenges of transition planning. They’ve designed this workshop especially to address the needs of small-to-mid-sized firms and sole proprietors, offering a unique opportunity to learn from leading experts on business strategy.

Lisa HenryLisa Henry, FASID, AIA
CEO, Greenway Group

Lisa Henry, CEO and owner of Greenway Group, brings over 25 years of business and leadership experience to this national firm. Greenway works with design-based firms to help them improve their business performance in the areas of strategy, transition planning, leadership advisory, and marketing. Henry's education and experience includes leadership positions as a principal in a national corporate office design and workplace practice, and as regional director of architecture and design at Knoll. Prior to working in design, she served as a trading advisor at Merrill Lynch. Henry served as ASID national president in 2010 and is currently a trustee of the ASID Foundation.


Suzan Globus, FASID, LEED AP ID+C
Senior Principal, Greenway Group

Suzan Globus brings a 360˚ view of the interior design profession to her role as principal with the Greenway Group. Prior to joining Greenway Group, Globus was president and owner of Globus Design Associates, a New York metro based design firm specializing in library design. She has extensive consulting experience in strategic and marketing planning. A former national chair of ASID and the ASID Foundation, Globus represented the Society in her role as the American ambassador and board member of the International Federation of Interior Architects/Designers (IFI). She was appointed by the Governor of New Jersey to serve as a charter member of the state’s Interior Design Examination and Evaluation Committee.