ASID Chapter Presidents Unite in L.A.

Presidents Forum 2018 took place in the thriving, rejuvenated heart of L.A., February 23-25, 2018. Held concurrently with SCALE: The ASID National Student Summit, the joint event attracted more than 400 attendees from across the nation.

Throughout the course of Presidents Forum, 39 chapter presidents engaged with fellow attendees, ASID national and chapter leaders, sponsors, top design firms, staff, and SCALE attendees. The welcoming reception at the Haworth Showroom provided the perfect forum to socialize and exposed attendees to a WELL-certified space that put’s human health and wellness at the forefront of design. 

The presidents engaged in deep-dive discussions around increasing the Society’s representation and membership, fostering a strong sense of community, developing relevant content to support the Society’s belief that design impacts lives, and creating positive volunteer and membership experiences.

An illustrious group of speakers, led by keynotes John Cary, author of Design for Good, and Jennifer Kolstad, ASID, Assoc. AIA, director of Interior Architecture, associate principal, HKS Architects, inspired and encouraged attendees to advance their careers and reach their personal goals. By sharing their stories of achievement, disappointment, and success, our speakers provided a meaningful perspective and understanding of the factors affecting interior designers today.

The innovative Presidents Forum curriculum provided a renewed perspective on the Society’s strategic direction and the state of the interior design industry as a whole, and explored the impact of the current state of these topics on chapters. Presidents discovered how elevating chapter programming to align with the direction of the profession is imperative, and learned how to make incremental changes to existing programming that can produce a measurable effect on its success. Conversations around the importance of diversity and the use of inclusive language showed presidents how the implementation of these practices can deepen and enrich the ASID chapter experience and minimize tension on chapter boards. 

Through interacting with SCALE attendees, chapter presidents developed a better understanding of the value and influence students have on the future success of the interior design industry and ASID chapters moving forward. Many were so impressed with SCALE and the student engagement exhibited there that they pledged to encourage their chapters to send student delegations to SCALE 2019 in New York City.  

ASID EventRecap