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The American Society of Interior Designers (ASID) is announcing the appointment of Steven Mandurano as Vice President, Marketing and Communications. With more than 16 years of experience in marketing, Steven excels in brand marketing with a focus on omnichannel membership acquisition, retention and engagement.
“We’re thrilled to have Steven join ASID,” stated Interim CEO Gary Wheeler, FASID. “With digital marketing transforming into an essential component among organizations, especially as we cope with COVID-19, core systems and practices have become necessary to effectively manage the many benefits provided to our members and the design community. Steven’s formidable vision, combined with the organizations’ collaborative relationship with its members, is a winning formula for long-term success.”
Prior to working with ASID, Steven operated as the lead in traditional, digital, inbound, content, multichannel and brand marketing initiatives for various professional and trade associations, notably increasing lead generation, sales, engagement and awareness.
“I’m excited to join and support such a dynamic industry with an unwavering commitment to the value of humancentric design, social responsibility and well-being. ASID’s history and position within the marketplace provides some new and exciting opportunities to connect and educate members, in aims of advancing the profession.”
Steven previously held a position as the vice president of marketing, communications and membership for The National Society of Collegiate Scholars, where he managed a nationwide, multichannel acquisition and engagement campaign; and revamped the membership, marketing and sales operations to optimize people, process, systems and resources.
Steven has an MBA from LSU-Shreveport, BA from UNC-Greensboro, is an accredited association executive (CAE), and recently completed a Design Thinking & Strategy certificate through the University of Sydney’s Business School. Additionally, Steven was named to the Association Forum and USAE’s Forty Under 40® list in 2018.