Joseph serves as the Vice President, Communications & Brand Experience for ASID. A seasoned association communications leader, Joseph oversees all marketing, communications, and public relations for ASID as well as leading the research and meetings and tradeshows departments. In this position, Joseph develops and implements an integrated strategic communications plan to advance the association’s brand identity, broaden awareness of its programs and priorities, and increase the visibility of its programs across key stakeholder audiences. Additionally, he creates a public relations strategy to allow the association to cultivate and enhance meaningful relationships with targeted, high-level external audiences, including the media and key influencers.
Prior to joining ASID, Joseph worked for the Independent Electrical Contractors (IEC National) for seven years, most recently as the Vice President of Public Affairs. While there, he successfully overhauled IEC's website resulting in significant increases in number of visitors, page views, visit duration times, and advertising revenue. He also led a rebrand of IEC's annual convention and introduced new marketing tactics resulting in a 30% increase in attendance.
Joseph holds a Master’s degree in Communications Studies with an emphasis on Managerial and Leadership Communications and a Bachelor’s degree in Communications & Media Studies, both from Edinboro University of Pennsylvania.
Joseph lives in Washington, DC with his lovely chef-tographer (chef and photographer) wife Lindsay. Although they have lived in the DC-area for 10 years, as Pittsburgh, PA natives, they know Heinz is the only real ketchup!