Staff Members
Joyce O’Brien
Joyce O’Brien
Vice President, Membership and Industry Partnerships

Joyce is a seasoned association executive with an extensive background in membership, marketing, communications, and publishing leadership. Most recently, Joyce served as senior director, Membership for the American Pharmacists Association (APhA), where she oversaw membership operations, customer service, membership acquisition and retention, chapter membership operations, and member research. Prior to her tenure with APhA, Joyce was a consultant, providing marketing, communications, and membership support to nonprofit organizations including the Association of Governing Boards for Universities and Colleges (where she previously served as senior vice president for Marketing and Communications), International Coach Federation, Association of Fundraising Professionals (where she previously served as vice president, Communications & Marketing), as well as HomeAid Northern Virginia. She is a long-time member of ASAE and has served as a speaker, author, and volunteer leader. She has served on two ASAE Section Councils; the Membership Section Council (2016-18) and as chair, chair-elect, and past chair of the Communications Council. Joyce holds a B.A. in Mass Communications from the University of South Florida in Tampa.