Sherry Smith is a passionate advocate for design excellence and innovation, currently serving as the Manager of Development, Industry Partnerships at the American Society of Interior Designers (ASID). With a keen eye for strategic collaboration and a deep understanding of the design industry, Sherry plays a key role in cultivating meaningful relationships with Industry Partners who share ASID’s mission to advance the interior design profession.

With a background as a professional interior designer and tenure as a business development specialist, Sherry brings both creative insight and business acumen to her role. She excels at connecting industry leaders, manufacturers, and emerging brands with the design community, creating opportunities that drive value, visibility, and impact.

Known for her approachable style and unwavering commitment to service, Sherry is dedicated to fostering partnerships that inspire growth, support innovation, and elevate the role of design in shaping healthy, sustainable environments.

When she’s not building bridges in the industry, Sherry enjoys exploring design trends and contributing to initiatives that promote how 'design impacts lives'.