ASID Small Business Strategies Courses

With more than 80 percent of ASID members owning their own small businesses, ASID offers an online small business curriculum especially for interior designers to develop and refine their business acumen.

With more than 80 percent of ASID members owning their own small businesses, ASID offers an online small business curriculum especially for interior designers to develop and refine their business acumen. Presented by Steve Nobel of Nobelinks, these online, self-paced courses help interior designers build fundamental business practice knowledge. The series is designed to guide business owners in developing an effective business plan to improve overall success and expand design service offerings to key client groups.

View the courses and earn continuing education credit.

As part of the curriculum, ASID offers in person Accelerate Studio: Business Strategies workshops.

The series includes four course modules, each approximately one hour in length (depending on your pace). Each module is IDCEC approved for 0.1 CEU (1 hour):

  • Course 1: Setting Your Intentions explores principles that support successful interior design practices. This course will get you thinking systematically about what you want from your business and help you start to develop your business plan.
  • Course 2: Attracting Clients looks at the market for interior design, in particular affluent clients. You will learn effective ways to position yourself, connect with them, and develop proposals that will get you hired by affluent clients.
  • Course 3: Managing Projects explores how you can create a culture of creativity for yourself, your employees, and contractors. The course also covers how to manage budgets, schedules and business issues throughout a project — from design to installation.
  • Course 4: Sustaining Your Practice covers how to sustain the financial performance of your practice, celebrate successful projects, and maintain long-term client relationships to develop future business.

After completing these courses, participants will have developed a draft business plan that can be put to work immediately. If participants need personalized help, ASID will coordinate with Steve Nobel to offer a one-on-one consultation following completion of the curriculum (additional fees may apply).

Attendees also will receive a discount on Nobel's book Touchpoints of Interior Design.

PresenterSteve Nobel: Founder, NOBELINKS

Steve Nobel
Founder, NOBELINKS

Steve Nobel founded his consulting firm NOBELINKS in 1994 to specialize in the markets for luxury at home by assisting his clients to build home furnishings brands, and to advance the market for interior design and decoration.

Steve is the author of Touchpoints of Interior Design, a series of iBooks about attracting clients and building sustainable business practices, and Aiming at Affluence; Marketing Interior Design to Luxury Clients. He speaks frequently about the business of design in Design Centers and Showrooms throughout North America.

Currently, he is acting executive director of the Decorative Furnishings Association (a trade group that promotes how consumers benefit from working with designers). Prior to establishing NOBELINKS, he was an owner and president of the John Widdicomb Company, and also served as managing director of Baker, Knapp and Tubbs, Ltd. in London.