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Events
nymetro Chapter
Mar
26
2020 CEU Summit: 2020 Vision - POSTPONED

Description

THIS EVENT HAS BEEN POSTPONED!

 

2020 VISION: How to Take Care of Your Business & You in the New Decade!
Educational Forum for Design Professionals


TICKET PRICING:

Please note there is an additional fee for all tickets which are from Eventbrite not ASID NY Metro.

Early Bird Registration until March 20th:  

   Design Trade Association Members: $100.00
   Non-members: $125.00
   Students: $40.00
 

Pre-Registration & Day Of:

   Design Trade Association Members: $150.00
   Non-members: $175.00
   Students: $50.00 

**Please note there is an additional fee for all tickets which are from EventBrite not ASID NY Metro.
 

Earn up to 4 CEU Credits: IDCEC (ASID, IIDA), NKBA, AIA

Please have your IDCEC number available when purchasing the ticket and also when you arrive to the event.


SCHEDULE

8:30 AM - 9:30 AM
REGISTRATION & BREAKFAST

Location: Lefroy Brooks 


9:45am - 10:45am 
CEU 1: TIME TRACKING LEADS TO A HEALTHY BOTTOM LINE
Presented By: Kimberly Merlitti, Owner, KMM Consulting

Tracking all your time regardless if it is billable or non-billable is a necessary function of any interior design firm that wants a healthy bottom line. I will review how to track time and use this data to project cash inflow for time billings and show how to use this same data to estimate future projects. I will also show actual calculations to prove the rates you are billing your staff at are producing a healthy margin and not costing you money.

Location: B/S/H


10:45am - 11:15am
SHOWROOM VISITS
Attendees will be broken up into two groups to visit the Ferguson & Drummonds Showrooms. Showroom representatives will be on hand for guided tours and to answer any questions you may have! Attendees will receive a pre-assignment for where they should go first at registration. 


11:30am – 12:30pm
CEU 2: CASH FLOW PROJECTIONS
Presented By: Kimberly Merlitti, Owner, KMM Consulting

This cash flow projections seminar is focused on educating interior designers how to project their cash inflow 3-6 months in advance. We will review in more detail what cash inflow will be required to keep your business profitable and use that same data to determine if additional staff is needed. The importance of schedules and budgets for each project a firm takes will be proven as a must have tool to complete your cash flow.

Location: B/S/H


12:45pm - 1:45pm
LUNCH & SHOWROOM VISITS 

Join Cosentino and Fisher & Paykel for a delicios catered lunch and tour of their showrooms. Attendees will receive a pre-assignment for where they should go first at registration. 

 

2:00pm - 3:00pm
CEU 3: RENEWING & REVAMPING YOUR CONTRACTS: WHAT YOU NEED TO KNOW!
Presented By: C. Jaye Berger, Esq. 

Brush up on everything you need to know about contracts: writing them, reviewing them, and renewing them! Attendees will walk away with strategies to enable them to be more profitable, have stronger relationships with clients, and be more business savvy overall. 

Location: B/S/H


3:00pm - 3:30pm
SHOWROOM VISITS
Attendees will be broken up into two groups to visit the Ferguson & Drummonds Showrooms. Showroom representatives will be on hand for guided tours and to answer any questions you may have! Attendees will receive a pre-assignment for where they should go first at registration. 


3:45pm - 4:45pm
CEU 4: HOW TO EFFECTIVELY DESIGN & PROMOTE YOUR BRANK
Presented By: Andrew Joseph, Principal, Andrew Joseph PR

Like other aspects of marketing promotion, public relations is used to address several broad objectives including:

 

Building Brand Awareness. When introducing a new product, project, or business model, designers can use a PR element that generates consumer attention and awareness through media placements and special events.


Creating Interest. Whether a PR placement is a short special interest article or is included with other designers in the “round up” article, stories in the media can help entice a targeted audience. For example, around the holiday season, special home decor and entertainment stories may be promoted with PR through promotional releases sent to shelter publications or through special events.


Providing Information. PR can be used to provide customers with more in-depth information about services. Through articles, collateral materials, newsletters, and websites, PR delivers information to customers that can help them gain a deeper understanding of their investment.


Stimulating Demand. A positive article in a newspaper, on a TV news show or mentioned on the Internet, often results in a discernible increase in external interest and clientele.


Reinforcing the Brand. In many companies, the public relations function is also involved with brand reinforcement by maintaining positive relationships with key audiences and thereby aiding in building a strong image. Today it is ever more important for companies and brands to build a good image. A strong image helps the company build its business and it can help the company in times of crisis as well.


Making Social Media Make Sense. Many designers note that aligning their social media campaigns with company goals is their top struggle. We can totally understand why. Because there is no “right” answer to what your social media objectives need to be. In fact, our research notes that the top priorities of social-savvy companies vary greatly from company to company. How do you make it your own?

Location: B/S/H

 

5:00pm – 7:00pm
CLOSING COCKTAILS
Join fellow attendees and the ASID NY Metro Board for a closing cocktail celebration in the Ornare Showroom. Mingle with fellow design professionals and industry partners, toast to a day full of education, and enter to win one of our many fabulous raffle prizes! 

Location: Ornare Showroom 


ABOUT THE SPEAKERS:

KIMBERLY MERLITTI
KMM Consulting, Owner

 Kimberly Merlitti owns KMM Consulting based out of Washington, D.C. Kimberly has 20 years of experience working in accounting for companies such as Swinerton Builders, WRNS Studio and Martin Group. She has her Masters in Accounting from Golden Gate University. Located in Washington D.C. her clientele includes a diverse group of service based companies, with a main focus on small interior design, construction and architectural firms. The goal of her firm is to make the businesses she works for as profitable as they can be by educating them on accounting, cash flow management, tax deductions, project reporting, and business management.

 

C. JAYE BERGER, ESQ.
Law Offices C. Jaye Berger 

C. Jaye Berger, Esq. is an attorney in Manhattan with offices at 110 E. 59th St., 22nd Fl, New York, New York 10022. She specializes in real estate, co-op and construction law and litigation. Ms. Berger is well-known as a speaker and writer for publications such as The New York Post, Real Estate Weekly, and Construction News. Ms. Berger is also frequentlyl quoted in The New York Times. 

 

ANDREW JOSEPH
Andrew Joseph PR, Principal

With experience in journalism and public relations, Andrew Joseph is a fresh, unique solution for creative professionals. A design enthusiast at heart, he decided to launch his boutique firm in 2012. Andrew Joseph is a southern boy with all the sensibilities and charms, along with a Northern California spirit and East Coast intellect. He enjoys spending the company with his three Italian greyhounds and life partner, Paul.

Date and Time

8:00 AM – 7:00 PM
3/26/2020

Location

A&D Building -
150 E 58th Street
New York, NY 10155

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