Engaging with Advocate by Design: Effective Advocacy Best Practices


This webinar will provide ASID members with training on the best practices for participating in public policy advocacy and speaking with one voice before state and local officials on behalf of ASID and the interior design profession. Among the key takeaways for ASID members are:

  • An understanding of the competitive advocacy environment
  • Justification for the citizen advocate
  • The power of the choir vs. the soloist
  • The definition of effective advocacy
  • The challenges and advantages of the citizen advocate
  • The how-tos of in-person lawmaker engagement

David Lusk, founder of Key Advocacy, specializes in developing nationwide, affiliated grassroots efforts and relationship-based, advanced engagement programs for associations, nonprofits, and corporations. Since 2010, he has trained more than 7,000 nonprofit volunteers, advocates, and executives in the C-Suite how to influence policymakers through the power of personal storytelling.

While at the Society for Human Resource Management, David launched and developed the SHRM Advocacy Team. Within three years, it was frequently recognized as one of the nation’s top key contact advocacy programs. He later grew the Alzheimer’s Association’s Ambassador Program to work with every member of Congress and also created the Alzheimer’s Congressional Team system, a network of volunteers supporting the engagement efforts of the Ambassadors locally. Key Advocacy’s clients include the American Academy of Family Physicians, the American Diabetes Association, the American Farm Bureau Federation, the Microsoft Corporation, The Nature Conservancy, and the Ohio Association of Nurse Executives.

David graduated from Brown University with degrees in both Public Policy and Business Economics. He currently serves on the American Society of Association Executives’ Government Relations Section Council and co-chairs the GRSC’s Content Subcommittee.

Date and Time

12:00 PM – 1:00 PM


United States