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Press Releases
High Point Market and ASID Announce Design Viewpoints Series Sessions for Spring Market 2018

The High Point Market Authority (HPMA), in partnership with the American Society of Interior Designers (ASID), has set the schedule for its popular educational seminar series for Spring Market, April 14- 18, 2018. The Design Viewpoints Series (DVS) will take place April 14-16, at the High Point Theatre, next to the Transportation Terminal in downtown High Point. Designers can earn up to 0.45 IDCEC-approved continuing education units (CEUs) through the series.

The Design Viewpoints Series sessions are free and open to all interior designers, retailers, and other Market attendees with a valid Spring Market pass. On tap for the series are four thought-provoking seminars led by design industry experts to help you improve your business, including how to increase your design fees, protect your firm, manage clients while growing your business, and balance life’s daily demands from work and home.

“The Design Viewpoints Series has consistently delivered high-quality speakers in a convenient location with relevant, business-focused topics, and we find all of these factors come together to provide quite a valuable resource for designers and others coming to Market,” commented Tom Conley, president and CEO of the High Point Market Authority.

“At ASID, we believe that design impacts lives. In order to create meaningful change in the built environment, designers must first acquire the business knowledge and savvy to sustain growing and resilient firms. We selected the topics for the Design Viewpoints Series to assist the design community in gaining that imperative business acumen,” said Randy Fiser, Hon. FASID, CEO, ASID. “DVS attendees will walk away with useful and actionable information they can begin applying to their design businesses immediately.”

Topics and speakers for the Spring 2018 Design Viewpoints Series include:

Saturday, April 14
12 p.m. – 1 p.m.
Who Is Holding Back Your Fees – You or Your Client?
Speaker – Tobi Fairley, ASID, Tobi Fairley Interior Design

Tobi Fairley, ASID, combines her interior design degree, an MBA, and a life coaching certification for her innovative approach to running a design business. Learn Tobi's method of blending the value of your work with your own self-worth to increase your bottom line. You will leave this presentation with the new perspective that selling clients on your ideal design fees is much more about your mindset than their willingness to invest in your services. Complimentary boxed lunch provided. 0.1 IDCEC-approved CEU.

Sunday, April 15
9:30 a.m. – 11 a.m.
Protect Your Firm with Quality Legal Contracts
Speaker – Alan M. Siegel, Partner, Levy Sonet & Siegel, LLP

A lawyer whose expertise is interior design contract law, Alan M. Siegel will show you how to develop and use legal contracts to protect you and your business. Alan will provide critical insight from his 40+ year career working with the top designers in the industry. The author of the interior design form contracts for the American Society of Interior Designers (ASID), Alan will focus on key clauses from the new and reformatted 2018 agreements (available for purchase) to help you protect your firm, manage risk, and safeguard compensation. 0.15 IDCEC-approved CEU.

Sunday, April 15
12 p.m. – 1 p.m.
How to Manage Clients and Cultivate New Business
Speakers – Jennifer Quail, i+D magazine (moderator); John Cialone, ASID, Tom Stringer Design Partners; Courtney McLeod, Right Meets Left Interior Design; Robert Passal, Robert Passal Interior & Architectural Design

In the constant pressure of day-to-day client management, firm leaders must balance the cultivation of new business with the effective management of current projects. In this panel discussion, Jennifer Quail, editor-in-chief, i+D magazine, will invite our panel of design leaders including John Cialone, ASID, Courtney McLeod, and Robert Passal to share their strategies to maintain existing clients and gain new ones. You will walk away from this panel discussion with new ideas to help you successfully and sustainably expand your practice. Complimentary boxed lunch provided. 0.1 IDCEC-approved CEU.

Monday, April 16
12 p.m. – 1 p.m.
Finding a Healthy Balance in Your Daily Demands
Speakers – Tori Mellott, Traditional Home (moderator); Philip Gorrivan, Philip Gorrivan Design; Alexa Hampton, Mark Hampton, LLC and The Mine; Erika Ward, Erika Ward Interiors; Michelle Workman, Michelle Workman Interiors

Hear from design leaders who are balancing their professional careers with personal responsibilities and a desire to live a healthier and more balanced lifestyle. Our panelists will engage in a thought-provoking discussion on the challenges and rewards of finding synergy among life’s daily demands. Improve your balance and understand what role your colleagues and family play in the process. This all-star panel, moderated by Tori Mellott of Traditional Home, will include Philip Gorrivan, Alexa Hampton, Erika Ward and Michelle Workman, all working parents currently managing their own design firms. Complimentary boxed lunch provided. 0.1 IDCEC-approved CEU.

Additional details about the Design Viewpoints Series can be found at www.highpointmarket.org/events/design-viewpoints-series.

Speaker headshots available at https://www.dropbox.com/sh/o86e28cog30xo9n/AACXimwvOfsyDsUiqZkaW7Uca?dl=0.

About the High Point Market Authority
The High Point Market Authority, www.highpointmarket.org, is the official sponsor and organizer of the High Point Market in High Point, N.C. Featuring an extensive selection of exhibitors spanning every category, style, and price point, and attracting tens of thousands of visitors from more than 100 countries twice each year, the High Point Market is the driving force of the home furnishings industry. Find the High Point Market anywhere online, and follow on social media using the hashtag #hpmkt.

About the American Society of Interior Designers (ASID)

The American Society of Interior Designers (ASID) believes that design transforms lives. ASID serves the full range of the interior design profession and practice through the Society’s programs, networks, and advocacy. We thrive on the strength of cross-functional and interdisciplinary relationships among designers of all specialties, including workplace, healthcare, retail and hospitality, education, institutional, and residential. We lead interior designers in shared conversations around topics that matter: from evidence-based and humancentric design to social responsibility, well-being, and sustainability. We showcase the impact of design on the human experience and the value interior designers provide.

ASID was founded 40 years ago when two organizations became one, but its legacy dates back to the early 1930s. As we celebrate nearly 85 years of industry leadership, we are leading the future of interior design, continuing to integrate the advantages of local connections with national reach, of small firms.

Media Contact

Laurie Enceneat
lenceneat@asid.org