The High Point Market Authority (HPMA), in partnership with the American Society of Interior Designers (ASID), has set the schedule for its popular educational seminar series for Spring Market, April 6-10, 2019. The Design Viewpoints Series (DVS) will take place April 6-8, at the High Point Theatre, next to the Transportation Terminal in downtown High Point. Designers can earn up to 0.3 IDCEC-approved continuing education units (CEUs) through the series.
Sponsored by Monogram Appliances, the Design Viewpoints Series sessions are free and open to all interior designers, retailers, and other Market attendees with a valid Spring Market pass. On tap for the series are three thought-provoking seminars to help attendees navigate the changing interior design business landscape. Learn from industry leaders as they share their knowledge on designing a business, evaluating tech tools, and leveraging social media to market one’s business.
“Our attendees have not been shy about asking for educational programming that provides actionable takeaways, tackles tough topics, and highlights industry-relevant, business-focused ideas and trends. The Design Viewpoints Series achieves all these goals and offers access to industry all-stars, all while offering CEU credits for designers,” commented Tom Conley, president and CEO of the High Point Market Authority. “It’s a program we’re very proud to have as part of our event line-up.”
“At ASID, we believe that design impacts lives. In order to create meaningful change in the built environment, designers must acquire the business knowledge to sustain growing and resilient firms,” said Randy Fiser, Hon. FASID, CEO, ASID. “We selected the topics for the Design Viewpoints Series to assist the design community in gaining that imperative business acumen while positively impacting the lives of their clients.”
12 - 1 p.m.
Lessons from A Well-Designed Business®
Speakers– LuAnn Nigara, Co-Owner, Window Works; Host, A Well-Designed Business®
Join LuAnn as she shares lessons learned from A Well-Designed Business®, including an overview of critical topics for running an interior design business plus straight talk and actionable lessons to take back to your practice. Immediately after the session, LuAnn will be available to sign copies of her newly released book, The Things I Learned From A Well-Designed Business®. Complimentary boxed lunch provided. 0.1 IDCEC-approved CEU. Sponsored by Monogram Appliances. Presented by the High Point Market Authority and ASID.
12 - 1 p.m.
Tech Tools: Reviews from the Designers Who Use Them
Speakers– Phyllis Harbinger, ASID, NCIDQ, CID, Founder and Principal, Design Concepts/Interiors, LLC (moderator); Corey Damen Jenkins, Principal & CEO, Corey Damen Jenkins & Associates, LLC; Darla Powell, Principal, Darla Powell Interiors; Laura Thurman, Interior Designer, TDS-Thurman Design Studio, LLC; Jarret Yoshida, Owner, Jarret Yoshida, Inc.
Back by popular demand, this session will discuss the technology tools peer designers use to both make their businesses more productive and effectively manage clients. Phyllis Harbinger, ASID, NCIDQ, CID, will ask our panel of design leaders to provide their approach to evaluating the best software options for their businesses. Panelists include design experts Corey Damen Jenkins, Darla Powell, Laura Thurman, and Jarret Yoshida. Leave with the factors you need to consider when evaluating your software options. Complimentary boxed lunch provided. 0.1 IDCEC-approved CEU. Sponsored by Monogram Appliances. Presented by the High Point Market Authority and ASID.
12 – 1 p.m.
Leveraging Social Media to Market Your Business
Speakers– Jennifer Quail, Editor-in-Chief, i+D magazine (moderator); Justina Blakeney, Founder, Jungalow; Bria Hammel, Principal Designer & CEO, Bria Hammel Interiors; Lance Jackson, Co-Founder and Creative Director, Parker Kennedy Living; Courtney McLeod, Founder and Principal, Right Meets Left Interior Design
Social media can be an effective marketing tool for creating your company’s online persona and reaching potential clients. Led by Jennifer Quail of i+D magazine, our panel of social media leaders including Justina Blakeney, Bria Hammel, Lance Jackson and Courtney McLeod, will share their expertise on leveraging social platforms to reach customers and build a brand. Learn which platforms are best to reach certain audiences and strategies to convert online followers to customers. In addition, our experts will offer time management tips to help you juggle all of your social media tasks effectively. Complimentary boxed lunch provided. 0.1 IDCEC-approved CEU. Sponsored by Monogram Appliances. Presented by the High Point Market Authority and ASID.
Additional details about the Design Viewpoints Series can be found at www.highpointmarket.org/events/design-viewpoints-series.
The High Point Market Authority, www.highpointmarket.org, is the official sponsor and organizer of the High Point Market in High Point, N.C. Featuring an extensive selection of exhibitors spanning every category, style, and price point, and attracting tens of thousands of visitors from more than 100 countries twice each year, the High Point Market is the driving force of the home furnishings industry. Find the High Point Market anywhere online, and follow on social media using the hashtag #hpmkt.
The American Society of Interior Designers (ASID) believes that design transforms lives. ASID serves the full range of the interior design profession and practice through the Society’s programs, networks, and advocacy. We thrive on the strength of cross-functional and interdisciplinary relationships among designers of all specialties, including workplace, healthcare, retail and hospitality, education, institutional, and residential. We lead interior designers in shared conversations around topics that matter: from evidence-based and humancentric design to social responsibility, well-being, and sustainability. We showcase the impact of design on the human experience and the value interior designers provide.
ASID was founded 40 years ago when two organizations became one, but its legacy dates back to the early 1930s. As we celebrate nearly 85 years of industry leadership, we are leading the future of interior design, continuing to integrate the advantages of local connections with national reach, of small firms with big, and of the places we live with the places we work, play, and heal. Learn more at www.asid.org.
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