Chair's Message - April 2021

A Message from Kerrie Kelly, FASID, NKBA, CAPS
Chair, ASID Board of Directors

So, here we are — still strong and standing together, proving that anything is truly possible. We aren’t only resilient, but as interior designers, we prove that the human spirit is unwavering. As we start to see some light at the end of the tunnel, we must allow ourselves a reflective pause and deep exhale, confident in better days ahead.

Let’s start to imagine what’s next. What will we create from here?  

From one perspective, it feels like we have been given a blank canvas to dream up what we want and to truly create anything we can imagine. And, from another perspective, we acknowledge that there is so much to consider. What past chapter would we prefer to skip? How do we truly serve what is needed in our communities? Are we continuing to embrace and promote diversity, equity, and inclusion in our practice? How do we absorb what we have learned, but also anticipate what’s next? 

And speaking of diversity, equity, and inclusion, have you had the chance to check out our new Good Design Initiative on Instagram? This effort aims to showcase and connect more ASID members throughout the year. By sharing professional insights, successes and tips, my sincere hope is that we become even more united and stronger as a profession. This month’s recipient is Mike Goetz, senior project designer at HOK.

Heading into the spring season, I am inspired by the sense of renewal and simplicity. Finding the clarity amid all the noise is where the challenge may sit for many of us this season. Cutting through the chaos and finding your own path for the next year will be the biggest and most exciting challenge of all. 

Your perspective, your view, and the unique lens through which you see things is the pillar of the future.

What is being asked of us now is to learn about ourselves — our brands, our voices, our businesses— so that all of the information coming at us can be filtered through that lens, allowing us all to embody a level of clarity to say, “heck yes,” or “no way,” no matter how many “shiny objects” reveal themselves. We must make the conscious decision to forge a new path and never go back to the way we did things before. To do this, we have to engage personally and professionally, so save the date and join me for ASID’s 2021 Virtual Conference, July 19-23 (more details to come).

 Let us unite in this shared effort, allowing us to ask the questions that have seemingly been at the forefront of our minds, “Who are we and how do we serve our clients, our profession, and our industry? What is our point of view and how can we harness our own perspective to create what's next?” 

I’m excited to see what you choose to do this new season.

All my best,

Kerrie Kelly, FASID, NKBA, CAPS
Chair, ASID National Board of Directors
Owner, Creative Director, Kerrie Kelly Design Lab