Cohesive Concept Development for Interior Design: An Informal Reference Guide to Creating Lasting, Original Work

Skills surrounding conceptual thought are not often viewed through the same critical lens as technical or professional skills within our industry. However, creative thinking - the development of engaging narratives, and the implementation of new ideas - is one of the cornerstones of the practice of interior design. This guide will help you to focus and refine your concept development skills by cultivating your sense of self within the design process, exploring various concept types and how to apply them, and introducing you to tools for supporting your concept through the life of a project.

The ASID Ones to Watch program identifies and recognizes rising leaders in the interior design industry who demonstrate exceptional leadership potential and a willingness to push the boundaries of the professions. Each year, the Society selects an exclusive group of Ones to Watch Scholars to participate in a leadership development program.

Former Scholar Rebecca Hernandez produced this e-book as a demonstration of her thought leadership.