ASID Took On NeoCon
It is nearly impossible to describe the energy and excitement of NeoCon, the incredible industry trade show. As you walk south on N. Wells St. in Chicago and the massive 19-floor, 4,000,000 sq. ft. Merchandise Mart comes into view, your adrenaline begins to pump as you realize the task before you. It’s like conquering Everest, with a designer twist of course! When you enter, you become one with the crowd of tens of thousands of designers, all in search of the latest and greatest in interior design. This year, NeoCon celebrated its 50th anniversary. As the organization representing the full breadth of the interior design profession, ASID has an important presence at many annual design tradeshows, including NeoCon.
Here is my experience at NeoCon 50.
The Queue –
Prior to opening, I walked through the ASID immersive installation, “The Queue.” It took visitors through a sensory journey and challenged them to guess five different experiences through sound, smell, and lighting. OK, I was only able to get 4 out of 5 right! The Queue, designed by K&Co. for ASID, demonstrated the power designers have in creating experiences through the use of our senses.
Keynote Address –
The day began with the ASID sponsored keynote speaker Nicholas Thompson, editor-in-chief of WIRED. It was an incredible presentation on the integration of technology and design. He focused on how technological advancements continue to change how we live, work, and play. I had the privilege of introducing Nick to the hundreds of attendees in the theater as well as to the group watching from the Grand Staircase.
ASID Career Exchange –
On this final day, I participated in the ASID event focused on students. More than 50 students and recent grads connected with a variety of design professionals and industry representatives for one-on-one interviews, networking, and portfolio reviews. This incredible opportunity for students has been an annual ASID event at NeoCon.
ASID has a lot to offer when we participate in industry events. Stay tuned to the ASID calendar to review more opportunities to attend and connect with ASID.
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