ASID at High Point Market

Saturday, April 25

ASID Designing Well Showroom Tour

8:30 a.m. – 12 p.m. ET | Essentials for Living, 111 N Wrenn St, High Point, NC 27260

Start your High Point Market experience with ASID. Join us for an exclusive, ASID-hosted tour featuring top showrooms across lighting, furniture, rugs, and accessories. Get insider tips, meet makers, influencers & industry leaders, and gain hands-on inspiration. This free tour is your gateway to unparalleled networking and design insights-but spots are limited! Application and approval required.
Host: Nicole Culler, ASID Allied, House of Culler

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From Trends to Traction: Growing Your Design Business Through Online Platforms

4 – 5 p.m. ET | Suites At Market Square, Top Floor, T-928

Your early clients help launch your practice—but sustainable growth depends on how effectively you show up online. Learn how interior designers can use digital channels to strengthen their brand, nurture existing relationships, and attract new clients. Drawing on insights from the ASID Trends Outlook Report, attendees will identify ways to translate big-picture trends into clear messaging, compelling storytelling, and consistent online engagement to generate real business opportunities.
Speakers: John McClain, Khoi Vo – CEO (ASID)

Sunday, April 26

Lighting Beyond Specification: The Rise of Designer-Led Customization

12 – 1 p.m. ET | Varaluz Showroom, Market Square - 290, Floor 2

Lighting is no longer just selection — it’s strategy. Join ASID and Varaluz for a forward-looking conversation drawing on the ASID 2026 Trends Outlook report. Together, we’ll explore customization, collaboration, and the evolving role of designers in shaping the products they specify.
Speakers: Ron Henderson – President (Varaluz), Khoi Vo – CEO (ASID)

Pricing, Profit, and Practice: Benchmarking the Interior Design Business

Sunday, April 26, 1:30 – 2:30 p.m. ET | BUSTER + PUNCH Showroom, IHFC - IH212, Commerce, Floor 1

Presented in partnership with Business of Home (BOH) and Interior Talent, this session is built around newly analyzed industry benchmarking research. The presentation explores how today’s interior design firms are structuring their businesses—from pricing strategies and product markups to staffing models, revenue benchmarks, and operational practices.The session draws from the Interior Design Business Practices: Survey Findings & Insights Report, which compiles critical industry data including: 

• Economic conditions impacting design firms 
• Current business challenges 
• Fee structures & markups 
• Staffing, salaries, & commissions 
• Talent acquisition & succession planning 
• A business operations checklist for residential design practices

Speakers: Christi Barbour – Founder and Partner (Barbour Spangle Design), Khoi Vo – CEO (ASID), Kenneth Roberts (Interior Talent)
 

Build a Foundation to Thrive: ASID Business Basics Checklist

Sunday, April 26, 4 – 5 p.m. ET | Suites At Market Square, Top Floor, T-928

Starting and managing an interior design business requires more than creativity—it demands strategic planning, business acumen, and clear direction. In the daily flurry of project deadlines and client calls, it's easy to overlook the essential building blocks that are your foundation to thrive. Successful firm owners and ASID Business Management Committee leaders will walk you through the newly published ASID Business Basics Checklist in a candid conversation moderated by Khoi Vo, CEO of ASID, that will equip you with actionable insights to confidently build your design business.
Speakers: Khoi Vo – CEO (ASID), Natalie Biles, Pamela Durkin

Monday, April 27

The Art of Elevated Living: ASID’s 2026 Outlook

10 – 11 a.m. ET | Uttermost Showroom, IHFC - C448, Commerce, Floor 4

Join ASID and Uttermost for a forward-looking conversation on what’s next in design - and what it means for your practice. Drawing from ASID’s 2026 Trends Outlook report, this session explores expressive, personality-driven interiors, elevated craftsmanship, and design rooted in purpose and performance. Moderated by ASID’s CEO, Khoi Vo, leading designers will translate these insights into actionable ideas for today’s high-end residential and hospitality projects.
Speakers: Khoi Vo – CEO (ASID), Joni Burden, Ale Dunphy, Ashley Coe