The American Society of Interior Designers (ASID), the largest interior design professional organization, has announced a partnership with Emerald Expositions, the largest operator of B2B trade shows in the U.S., with the goal of bringing thought-provoking new content and enhancing participant experience. Effective immediately, the partnership will impact the full roster of Emerald Expositions’ design-affiliated trade shows and conferences (including GlobalShop, HD Expo, BDNY, ICFF, CEDIA Expo, Healthcare Design Expo & Conference, and Environments for Aging Expo & Conference) by focusing the Society’s presence and offering custom programming.
“The ASID partnership with Emerald Expositions is a game changer. Emerald is the dedicated leader of business-to-business trade shows and a key resource to the design profession,” stated Randy Fiser, Hon. FASID, CEO, ASID. “Emerald’s established success of operating and organizing today’s premier design conferences will leverage the Society’s depth and breadth of reach across the entire design community (healthcare, workplace, hospitality, retail, and residential) to further our efforts to demonstrate that ‘design impacts lives,’ a mission that also rings true to the Emerald team. We’re thrilled that our partnership will provide attendees the most impactful experience possible.”
“There is a natural synergy between ASID and our design portfolio,” says Joe Randall, Executive Vice President, Emerald Expositions. “ASID has always taken a collaborative approach in their mission to educate designers and clients on the power of design. Through our comprehensive network of tradeshows, publications and match events, Emerald serves the full spectrum of built-environment design professionals and technology integrators representing residential and commercial markets. We welcome this expanded partnership with ASID and are proud to provide the platforms where key industry issues like functionality, wellness and sustainability can be actively addressed.”
Instrumental to the forging of this partnership was the existing and independently held agreement between ASID and National Kitchen + Bath Association (NKBA), owner of the Kitchen & Bath Industry Show (KBIS), also produced by Emerald Expositions.
Along with integrated marketing and outreach efforts, the enhanced relationship between ASID and Emerald affords the ASID community access to exclusive show-related benefits and leading industry publications. ASID and Emerald Expo will launch new roundtable discussions with subject-matter experts and design leaders in each sector that will help shape the future of practice. ASID will also coordinate “Impact of Design” awards at each show, focusing attention on products from exhibitors that contribute to the health and well-being of clients and/or emphasize sustainable design practices.
Additionally, at each show, ASID will showcase a space that demonstrates the impact of design - a concept space created to uniquely provide an immersive experience on the power of design. The first space will debut at the Kitchen and Bath Industry Show (KBIS), North America's largest trade show dedicated to all aspects of kitchen and bath design, February 19-21 in Las Vegas.
Throughout 2019, ASID and Emerald Expo will partner on the following trade shows with custom concepts aligned to industry focus:
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The American Society of Interior Designers believes that design transforms lives. ASID serves the full range of the interior design profession and practice through the Society’s programs, networks, and advocacy. We thrive on the strength of cross-functional and interdisciplinary relationships among designers of all specialties, including workplace, healthcare, retail and hospitality, education, institutional, and residential. We lead interior designers in shared conversations around topics that matter: from evidence-based and human-centric design to social responsibility, well-being, and sustainability. We showcase the impact of design on the human experience and the value interior designers provide.
ASID was founded over 40 years ago when two organizations became one, but its legacy dates back to the early 1930s. As we celebrate nearly 85 years of design leadership, we are leading the future of interior design, continuing to integrate the advantages of local connections with national reach, of small firms with big, and of the places we live with the places we work, play, and heal. Learn more at asid.org.
About Emerald Expositions
Emerald is the largest operator of business-to-business trade shows in the United States by net square feet (“NSF”), with most of our trade shows dating back several decades. Emerald currently operates more than 55 trade shows, as well as numerous other events. In 2017, Emerald’s events connected over 500,000 global attendees and exhibitors and occupied over 6.9 million NSF of exhibition space. For more information visit www.emeraldexpositions.com.
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Vice President, Communications & Brand Experience, ASID
Vice President, Marketing Strategy, Emerald Expositions